DFP for Small Business: Latest Updates in June 2014

DFP Small Business for Publishers is out with their latest this month of June. Check out what’s in store for publishers like you who want to get the best out of their DFP ad inventory.

You may now target and report on mobile apps

Publishers who use the same ad units for mobile-web and mobile-app inventories, but want to differentiate campaigns for the app and the web, can now take advantage of this feature. DFP now allows specific targeting and reporting of mobile apps. Consequently, you can now see report data that is app-specific.

Here’s how it works:

• Targeting: From the line item’s settings in the DFP UI, go to the Add targeting section. Select Devices > Device capability > Mobile Apps, and then click Include.
• Reporting: In targeting criteria reports, app traffic is broken down under DeviceCapability=serves on apps.

This feature, however, only works for mobile display only. Mobile video ad targeting is not yet supported.

You can show or hide columns on tables throughout DFP

As part of DFP Small Businesses’ commitment for more efficient ad optimization, it has launched a tool feature to improve workflow: Table Management.

• Select columns: On tables throughout DFP, you can click Select columns to choose which columns to show or hide, making it easier to see the information you need, and to hide the stuff you don’t need to see.

If you want expert DFP Small Business ad inventory optimization, turn to the experts at MonetizeMore. Contact us for a FREE website consultation.

Related Reads:

• DFP for Beginners Cheat Sheet
• Best Mobile Ad Optimization Strategies
• What is the Google Publisher Toolbar?
• Google Publisher Tags: Configuration and Implementation

Pierre Kazanowski

Marketing MBA and Global Marketing Manager at MonetizeMore.