DFP for Small Business: Latest Updates in June 2014

DoubleClick For Publishers / Google Ad Manager Policy, News & Updates
Last updated: August 22, 2019 | by Kean Graham

This post was most recently updated on August 22nd, 2019

DFP Small Business for Publishers is out with their latest this month of June. Check out what’s in store for publishers like you who want to get the best out of their DFP ad inventory.

You may now target and report on mobile apps

Publishers who use the same ad units for mobile-web and mobile-app inventories, but want to differentiate campaigns for the app and the web, can now take advantage of this feature. DFP now allows specific targeting and reporting of mobile apps. Consequently, you can now see report data that is app-specific.

Here’s how it works:

  • Targeting: From the line item’s settings in the DFP UI, go to the Add targeting section. Select Devices > Device capability > Mobile Apps, and then click Include.
  • Reporting: In targeting criteria reports, app traffic is broken down under DeviceCapability=serves on apps.

This feature, however, only works for mobile display only. Mobile video ad targeting is not yet supported.

You can show or hide columns on tables throughout DFP

As part of DFP Small Businesses’ commitment for more efficient ad optimization, it has launched a tool feature to improve workflow: Table Management.

  • Select columns: On tables throughout DFP, you can click Select columns to choose which columns to show or hide, making it easier to see the information you need, and to hide the stuff you don’t need to see.

If you want expert DFP Small Business ad inventory optimization, turn to the experts at MonetizeMore. Contact us for a FREE website consultation.


Related Reads:

Ad Ops Tips & Guides, Industry News, Latest Tech and Success Stories - right in your inbox.

We are committed to protecting you Privacy Data

Here’s the course that 300+ pubs used to scale their ad revenue.

Enroll today

Book Banner

"Working with MonetizeMore has been a transformative experience as they helped to increase my overall revenues by over 180%"

4.9

$100M+

Paid to Publishers

3B+

Ad Requests Monthly

1500+

Happy Publishers

Recommended Reading

advanced-ads-vs-ads-insertor
Blog
September 29, 2023

Advanced Ads vs Ad Inserter

Read More
best-video-ad-formats
Video Ad Optimization
September 28, 2023

The Best Video Ad Formats (STOP missing out on these!)

Read More
how to implement adsense auto ads
AdSense Ad Optimization
September 27, 2023

How to best implement AdSense Auto Ads

Read More

Trusted by 1,500+ publishers worldwide

10X your ad revenue with our award-winning solutions.

Let's Talk

Close

Ready to 10X your ad revenue with the #1 ad management partner?

Start Now