This post was most recently updated on August 22nd, 2019
DFP Small Business for Publishers is out with their latest this month of June. Check out what’s in store for publishers like you who want to get the best out of their DFP ad inventory.
Publishers who use the same ad units for mobile-web and mobile-app inventories, but want to differentiate campaigns for the app and the web, can now take advantage of this feature. DFP now allows specific targeting and reporting of mobile apps. Consequently, you can now see report data that is app-specific.
Here’s how it works:
This feature, however, only works for mobile display only. Mobile video ad targeting is not yet supported.
As part of DFP Small Businesses’ commitment for more efficient ad optimization, it has launched a tool feature to improve workflow: Table Management.
Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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