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Is Amazon A Threat To The Google & Facebook Duopoly?
Ad Industry News
Last updated: July 16, 2019 | by son_m2

Is Amazon A Threat To The Google & Facebook Duopoly?

Amazon is not only a formidable retail giant, it's also setting its sights on an increasing market share of the advertising industry in 2018. In…

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Facebook News Feed Update: Less Traffic For Publishers
Ad Industry News
Last updated: July 12, 2019 | by son_m2

Facebook News Feed Update: Meaningful Interactions & Less Traffic For Publishers

Recently Facebook updated their content policy for the news feed which resulted in many publisher's worst fear coming true. Page content has been demoted, and…

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Mobile Traffic: Google AMP, Facebook Instant Articles Or Traditional
Mobile Ad Optimization
Last updated: January 18, 2023 | by son_m2

FAQ: Should We Use Traditional Mobile, Google AMP, or Facebook Instant Articles for our Mobile Traffic?

There's a common misnomer in determining which technology platform to use to serve your mobile traffic. It's not an either-or proposition. You can run both…

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Lazy Loading ad & Ad Refresh - Should Publishers Do It?
Ad Optimization
Last updated: March 4, 2025 | by Kean Graham

Lazy Loading & Ad Refresh – Should Publishers Do It?

As a publisher, you're always trying to improve your site's performance be it from a monetization, layout, or user experience perspective. Previously you might have…

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HowStuffWorks programmatic deep dive
Ad Optimization
Last updated: May 11, 2020 | by son_m2

HowStuffWorks.com Programmatic Ad Deep Dive

#1: Each ad should be consistent and labeled with “Advertisement.” HowStuffWorks.com is risking to get banned by Google AdSense / Ad Exchange for ad placement…

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thought catalog deep dive
Ad Optimization
Last updated: May 11, 2020 | by son_m2

ThoughtCatalog.com Programmatic Ad Deep Dive

#1: Each ad should be consistent and should be labeled with “Advertisement.” Otherwise, Thoughcatalog.com is at risk of getting banned by Google for ad placement…

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chrome policy update from Google 2018
Ad Blocking
Last updated: August 30, 2019 | by son_m2

Google Chrome 2018 Policy Update Guide: How Not To Get Your Ads Blocked

A few months ago during 2017 Google announced that they would be updating their Chrome browser with a built-in ad blocker in an attempt to…

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PubGuru
Last updated: March 21, 2022 | by son_m2

PubGuru Key-Value Pairs (KVPs) Explained

At MonetizeMore, we use numerous key-value pairs (KVPs) to pass information for targeting and tracking in the ad stack.  Here's what each KVP means: m2_bidder:…

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How To Effectively Add Native Ads To Your Ad Stack With DFP
Ad Optimization
Last updated: November 24, 2020 | by son_m2

How To Effectively Add Native Ads To Your Ad Stack With DFP

Google’s move to finally have native ad units available across all platforms has received an overwhelming welcome from publishers big and small all over the…

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