TheSimsResource.com is the largest ‘The Sims’ videogame-related website in the world. This company is based in Soderhamn, Sweden. TheSimsResource.com is the largest The Sims community in the world too. They started as the first fansite related to The Sims and grew exponentially since the 1999 launch date. Now, TheSimsResource.com offers the most custom content related to The Sims than any site around the world.
The site offers its users:
- A customizable The Sims content builder
- Gameplay guides
- Community forums
- An extensive The Sims content download section
Monetize More and TheSimsResource.com have been working together for 3 months, and already MonetizeMore has been able to increase TheSimsResource.com’s monthly ad revenues by over 35%. This has been a result of consistent ad optimization on a daily basis. Over the past 3 months, MonetizeMore has implemented acute optimization technology and techniques that optimize individual portions of the TheSimsResource.com website. The owners of TheSimsResource.com were initially skeptical that MonetizeMore would be able to optimize and increase their ad revenues any more than it already was. Especially since companies like Pubmatic were not able to perform at a competitive level against other ad networks.
It really proved that supply-side platforms like Pubmatic were not receiving premium campaigns from their partner ad networks and demand-side platforms. As a result, they were producing very low CPMs. It is also another example of automatic SSPs like Pubmatic, Admeld or Rubicon Project who cannot perform well with international traffic outside of the USA. Despite the challenge of further optimizing an already complex ad inventory that already had many ad optimization techniques implemented, Monetize More was able to bring TheSimsResource.com’s ad revenues to the next level in only 3 months. Ad revenues still continue to grow as Monetize More continues to implement new innovative optimization techniques. The result of these implementations is constant month to month ad revenue growth. Every new month tends to show a new record high for ad revenues.
It has been a pleasure to work with TheSimsResource.com. Monetize More looks forward to growing ad revenues and eCPMs to new record highs going into 2013.