DoubleClick Ad Exchange is one of the largest ad exchanges on the internet run by Google. It is a marketplace of advertisers and publishers. The…
Everybody wants a pretty and functional website. However, your take on what a pretty and functional website is just one opinion. Many website owners are…
As your busting your butt to get more traffic and to keep them too, you should really get more return for your time. This really…
Most online publishers think remnant ad inventories are the failure portion of a website that the direct sales team couldn’t sell. Well, remnant inventories are…
Many website owners and managers believe that creating a specific strategy for their remnant inventory is essentially giving up on their direct sales. This is…
“With great power comes great responsibility” The power of the internet especially when advertising is immense. The amazing things publishers know and can learn about…
Google has done a great job securing and growing their market share of advertising reach. How did they do this? The Google AdSense name is…
Your ad metrics should be the basis of your online strategy. They are the window to your users' behavior. It is important to analyze these…
