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Ad Exchange Policy, News & Updates
Last updated: August 23, 2019 | by Kean Graham

Filmstrip Ads Available in DoubleClick Ad Exchange

Looking for a way to spice up the ads on your website? Filmstrip might do just the trick. The filmstrip is an ad format developed…

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AdSense Ad Optimization
Last updated: September 5, 2019 | by Kean Graham

Increasing Your Google AdSense Revenue Using Image Hacks? Stop.

It's fairly common practice for publishers to try increasing their Google Adsense revenue by showing different images in the Google Images results than the actual…

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AdSense Ad Optimization
Last updated: September 19, 2019 | by Kean Graham

Shared Endorsements in Google Ads

Last November 11, a new and potentially controversial feature came to Google ads: shared endorsements. Thanks to shared endorsements, users' photos and images will be…

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Search Engine Optimization (SEO)
Last updated: September 19, 2019 | by Kean Graham

Is Your SEO Plugin Outdated?

As we've discussed before, advanced monetization strategies are worthless without a healthy source of search traffic. It's very common practice to use an SEO plugin…

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Ad Exchange Ad Optimization
Last updated: September 10, 2021 | by Kean Graham

How Embarrassing! The Problem of Inappropriate Ads

We've all been in the awkward position of having to deal with inappropriate ads that display on our website. This is especially true if your…

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Ad Exchange Ad Optimization
Last updated: August 23, 2019 | by Kean Graham

FastSense: A Wordpress Plugin to Increase Your Click-Through Rate

Maximizing your click-through rate is one of the best ways to increase your ad revenue. You could have healthy CPCs, but if no one's clicking…

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AdSense Ad Optimization
Last updated: March 16, 2021 | by Kean Graham

Huh? Google AdSense Revenue Goes Up as CPC Goes Down

Google announced its quarterly earnings reports, and there were some surprises in the nitty-gritty details. For one, revenue was way higher than analysts predicted it…

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Google Publisher Toolbar
Last updated: July 19, 2019 | by Kean Graham

Using Google’s Publisher Toolbar to Block an Ad

Imagine this scenario: you're browsing your website, and you see an ad that totally clashes with the image you're trying to portray. For example, in…

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Ad Industry News
Last updated: July 22, 2019 | by Kean Graham

“Like!” Facebook Launches Video Creatives

Facebook has set the world on fire with its innovative approaches to collecting user data and using it to sell advertisements to ad buyers, so…

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