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How to Prevent Fraudulent Traffic to your Website
Ad Fraud & Invalid Traffic
Last updated: June 1, 2026 | by Pierre Kazanowski

How to Prevent Fraudulent Traffic to your Website?

Earning a lot with just a click of a button is a modern trend. People have learned how to make use of the virtual world…

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Ad Industry News
Last updated: June 1, 2026 | by Pierre Kazanowski

Twitter Introduces Social Ads for Publishers: A New Revenue Stream

Good news to publishers! Twitter is launching a new feature that will push for a revenue-share scheme between the company and interested publishers. They will…

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Ad Optimization
Last updated: June 1, 2026 | by Pierre Kazanowski

Ad Viewability Benchmarks in 2015

Many ad networks are now shifting to pay for ‘viewable’ instead of ‘served’ impressions. Not all impressions counted as ‘served’ are actually seen by users.…

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Ad Optimization
Last updated: June 1, 2026 | by Pierre Kazanowski

Top 7 Predictions for Publisher Monetization in 2015

2014 has been a big year for all the digital ad players - advertisers, ad agencies, ad networks, and the publishers. We've seen several ad…

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optimize AdSense colors and styles
AdSense Ad Optimization
Last updated: June 1, 2026 | by Pierre Kazanowski

How to Optimize Adsense Colors and Styles to Boost Revenue

More often than not publishers think that choosing the default Adsense colors and styles would work just like the other ad styles in terms of…

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AdSense Ad Optimization
Last updated: June 1, 2026 | by Pierre Kazanowski

How to Implement Adsense Ads on Flash Gaming Sites

Just recently I ran across a study from comScore about how large the market is in the gaming industry. These games can either be flash,…

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DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: June 1, 2026 | by Pierre Kazanowski

How will Google’s New Doubleclick Verification Features Affect Publishers?

Google released new updates for Doubleclick Verification to increase the marketer’s confidence in digital investment. These updates are meant to protect the advertisers and their…

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Ad Network Reviews, Tips & Guides
Last updated: June 1, 2026 | by Pierre Kazanowski

Top Ad Network for December 2014: Sharethrough

Sharethrough believes that ads don’t have to be lame and sloppy. They used to focus solely on delivering branded content across publisher sites. Until recently,…

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AdSense Policy, News & Updates
Last updated: June 1, 2026 | by Pierre Kazanowski

What is the Adsense Policy on Auto-Refreshing Ads?

Is it acceptable to refresh Google ads? Yes - BUT only when it is user-initiated! Google makes it clear that auto-refreshing Google ads in the…

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