What is the Adsense Policy on Auto-Refreshing Ads?

Is it acceptable to refresh Google ads? Yes – BUT only when it is user-initiated!

Google makes it clear that auto-refreshing Google ads in the following ways are not permitted:

  • Refresh non-google ad to a Google ad
  • Refresh Google ad to a non-Google ad

However, if the case is user-initiated, it is safe to:

  • Refresh a non-Google ad to a Google ad

And depending on your chosen ad network, it is generally fine to auto-refresh a non-Google ad to another non-Google ad.


Unless user-specified, publishers are not allowed to auto-refresh to and from Google ads, in a single URL.

We’ve seen some publishers do this to inflate page views, but as we always say – the sneaky tricks won’t do any good in the long term. Google might disable your ads at any time. Additionally, it pays to keep maintain a good user experience on your site.

What’s in it for Publishers?

This does not mean you cannot reload ads on a given page. As long as you’re compliant with Google’s rules, you can make use of DFP in reloading ads (without refreshing the whole page) based on a timer.

Here’s how: https://support.google.com/dfp_sb/answer/3058726?hl=en

As a note: The refresh functionality only works in asynchronous mode. Calling refresh() creates a new correlator ID for the requested ad.
We help publishers stay Google-compliant by informing our publishers of the latest Google policy updates. Stay tuned for more news on Adsense policy. Sign up for a Professional account at MonetizeMore today!

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Kean Graham

CEO and Founder at MonetizeMore

Kean has been a pioneer in the AdTech world since 2010 who believes in the supremacy of direct publisher deals, programmatic advertising, and building ad technology as keys to scaling ad revenue. Here, he provides publisher resources and guides covering areas like website monetization, AdSense optimization, Google Ad Manager, Ad Exchanges, and much more.

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  1. Fahad

    Hello, I have a question; I have a blog hosted on WordPress, so I want to refresh ads (not refresh the entire page, just the ads) every 10 to 15 seconds through a premium plug. Do you think it is something that google allows? Let me know. Thanks.

    • MonetizeMore

      It’s not allowed.

  2. Adrian


    Very interesting article. Straight to the point!

    I have a question:

    I’m using a WordPress plugin that refreshes the page when the user clicks a “continue” button.

    The page refreshes but the URL doesn’t change.

    Are all those refreshes considered valid page views (since the refresh is user-initiated)?


    • MonetizeMore

      Yes, valid


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