Becoming a YouTube partner can be an incredibly lucrative addition to your monetization streams. If you're a YouTube partner, then you can monetize the videos…
Banner blindness is a real phenomenon that occurs when users ignore content that looks like banner ads. They've learned that to avoid ads that annoy…
A few days ago, I wrote about how to avoid adult content rejections from Google AdSense. One of the most pernicious ways in which adult…
If you haven't already begun using Google Analytics, you're missing out on some incredibly powerful data that you can use to optimize your site's monetization.…
Video ads are potentially high-converting ads, and if you're looking for a quick fix to increase the engagement levels of the ads you run, video…
Google has begun experimenting with a new method of running targeted display advertisements: allowing brands to promote their Google+ posts throughout Google's entire network of…
I know, I know. Tagging is one of your least favorite parts of optimizing your ads. It's difficult, time-consuming, and tedious. Well, I have good…
Some publishers have felt frustrated by what they've perceived as slow growth in their ad revenue. And with good reason! The world economy has been…
One question we've heard a lot recently from publishers: what are the restrictions on running Google AdSense ads on sites with articles about financial services…