This post was most recently updated on November 24th, 2020
Earning a lot with just a click of a button is a modern trend. People have learned how to make use of the virtual world to their benefit and as a result, billions of websites are being created. Billions of advertisers use these websites to advertise their products and a multitude of users search the net every day – which means every publisher or website owner can earn more money.
With this kind of scenario, the bad guys a.k.a. Fraudsters found a way to illegally earn from these publishers by hijacking the traffic. How do they do that? Simple, they infiltrate systems and put a code that can mimic human activity. These are called “bots”. This results in advertisers paying for a campaign that was not seen by real humans.
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Being aware of fraudulent traffic can help your site maintain a good and trusted image to the advertisers. This also affects the online advertising industry as a whole. The worst thing that can happen if we continue not to care about this issue is when brands lose confidence in digital media and advertisers will stop using websites as their platform for their advertising.
Getting yourself aware of what fraudulent traffic is can actually save you from all the trouble, and a possible Google account suspension or site banning.
Yes, you read it right. Google can ban your site or your account if they found out that your site is guilty of click fraud. This is highly against their policy. They have both automated systems and human specialists who review, check, and monitor the clicks and impressions of their ads for any invalid activity. Their system uses filters to identify which are artificial activities from the real ones made by a real person, while their team uses tools and specialized techniques to monitor and analyze scenarios.
To help you as a publisher in keeping your sites safe from invalid traffic activity, here are some best practices to try:
Related Read: Top AdSense Ad Violations
Before you get yourself into trouble because of fraudulent traffic, learn more about it, stay away from possible causes, and try out the best practices stated above. You can also contact us so we can discuss more it and help you keep your traffic safe.
Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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