This post was most recently updated on October 7th, 2019
Google released new updates for Doubleclick Verification to increase the marketer’s confidence in digital investment. These updates are meant to protect the advertisers and their brands. However, what does this bring to the publishers?
This automatically prevents ads from serving in unwanted locations and contexts across display, mobile web, and video inventory. They have pre-bid blocking that protects your programmatic buys by blocking the bids on impressions that would serve in undesired contexts.
Related Read: Using Google’s Publisher Toolbar to Block an Ad
As part of this effort, Google announced updated spam filtering and fraud protection features after its acquisition of fraud monitoring and analysis firm spider.io. They said that over 100 Google engineers are working on fraud detection.
Google is also instituting a digital rating classification similar to movie ratings. Advertisers can bid on inventory based on rating labels: “DL-G” is content suitable for general audiences, “DL-PG” is equivalent to PG movie rating, “DL-T” is akin to PG-13 and “DL-MA” is for mature audiences. The new Digital Content Labels apply ratings to inventory on DoubleClick, YouTube, GDN, and AdMob.
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Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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