Going mobile-responsive is almost a regular expectation from websites these days. If your site is not mobile-responsive, you are already certain of losing around 21%…
Starting February 24, Google Accelerated Mobile Pages (AMP), an open platform project, will be rolled out in Google Search mobile results. Google AMP was created…
Header bidding has been a buzzword for the longest time and is seen as an established revolution to change the face of programmatic selling. In…
The Headerbid Expert tool allows publishers to understand how the web page’s header bidding partners perform. It provides details of the following: What's the latency…
In the spirit of spreading love and not hate this month, we’ve decided to cover a particular phenomenon that tends to dishearten our publishers: ad…
There has been so much hubub about header bidding and The Big G is feeling the noise. DFP First Look which is currently on beta…
One of the recent developments which rocked the digital advertising technology industry is header bidding. More and more people are now turning to this solution…
So you have a responsive theme and now you want to move to Google Ad Manager (GAM) from AdSense. The first thing you see is…
Dynamic Allocation is a flawless integration of Google’s display networks: AdX, AdSense, and AdMob into DoubleClick for Publishers (DFP), in order for publishers to increase…
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