This post was most recently updated on September 13th, 2019
User-Generated Content sites or UGC sites come in many different forms – from the question and answer forums like Reddit and Quora that made huge successes in this niche. Review portals is another form where users post their own experience on a certain product or service. Examples of which are Yelp and TripAdvisor. The most popular these days are the social networking sites like Facebook, Instagram, and Pinterest. They can also fall under this vertical. Finally, vlogs on Youtube is another.
With your users creating content for you, your focus can be invested more in other things like reach and traffic acquisition. Even your guest content generators have their own fan clubs so that’s a bonus! On the contrary, UGC sites have some risks too if not managed properly. Since the majority, if not all of your content is user-generated, it does require a lot of proofreading and moderation. We do not want anything that can cause us to get in trouble with Google’s content policies or perhaps something that can offend our precious site readers.
Now that we know what UGCs are, including advantages and risks, let’s now focus on how to monetize user-generated content sites:
Tap into your analytics data and find out where your outbound traffic is going. Go ahead and sign up to ad networks like BuySellAds or Amazon and then modify your links once your deal with these ad networks is finalized. Affiliate marketing is perfect for UGCs that are focused more on reviews and questions and answer platforms.
Sites like Infolinks or Viglink are a few of the ones that crawl your content in the page and they anchor the add within the link. You see this most of the time and people have gotten used to this quite frankly. This is appropriate for UGC sites that run a forum or a community platform.
The best ones are scarce but worth it. If you have a food review site, cut deal with the big sharks in the area. It’s a PR and Direct ad in one!
If you need someone to expertly handle the growth and monetization of your user-generated content site, book a free consultation with MonetizeMore today.
Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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