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How to Integrate Amazon's UAM with Header Bidding
Header Bidding
Last updated: August 13, 2020

How to Integrate Amazon’s UAM with Header Bidding

Amazon is a worldwide behemoth that attempts to penetrate every market that it can. Branching off from its core in consumer retail, Amazon now caters…

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set up video header bidding pubguru
Header Bidding
Last updated: February 5, 2024

How To Set Up Video Header Bidding with PubGuru

Video header bidding (VHB) has slowly been growing in the industry pipeline for the last few years. Publishers have come up with a variety of…

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How to get PIDs?
Header Bidding
Last updated: August 13, 2021

How to get Placement IDs from Header Bidding demand partners?

The first step of running a header bidding solution on your website is to sign up with an ad network/SSP that maintains the ability to run…

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Blog
Last updated: September 15, 2021

DOs and DONTs of Refreshes, Single-Page-Apps, and Short Form Content

One common question we get from publishers is whether they can run up impressions using refreshes, single-page-apps (SPA), or short-form content (articles, slideshows, top lists,…

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ebda header bidding run both
Header Bidding
Last updated: July 11, 2019

Exchange Bidding & Header Bidding and why you should run both

Over the last few years, new technology has swept through the publisher industry called header bidding. The result was a shift in control in an…

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header bidding partners
Header Bidding
Last updated: January 9, 2020

Understanding header bidding partners

Before we talk about header bidding partners, it is essential that you have a clear understanding of header bidding and why it is so crucial in the…

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How to check that your Header Bidding is setup correctly?
Header Bidding
Last updated: September 1, 2021

How to check that your Header Bidding is setup correctly?

Header Bidding became a game changer for publishers when it gained momentum in 2015. Since then, many publishers have reaped and continue to harvest the…

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first price header bidding auction
Header Bidding
Last updated: August 13, 2020

Why Consider Switching to First Price Header Bidding Auctions?

With SSP’s (Supply Side Platforms) hidden fees and manipulative auctions, publishers, buyers, and ad tech companies are now starting to switch to first-price header bidding…

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A Publisher’s Guide To Google Accelerated Mobile Pages (AMP) & Header Bidding
Header Bidding
Last updated: August 19, 2022

A Publisher’s Guide To Google Accelerated Mobile Pages (AMP) & Header Bidding

Internet usage is shifting to mobile-first where page loading speed is critical. You need a fast website to engage users, and if your site is…

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