With SSP’s (Supply Side Platforms) hidden fees and manipulative auctions, publishers, buyers, and ad tech companies are now starting to switch to first-price header bidding…
Internet usage is shifting to mobile-first where page loading speed is critical. You need a fast website to engage users, and if your site is…
Facebook Instant Articles offers a unique way for website publishers to make use of fast page load speeds, increased social sharing and decreased page abandonment…
Often publishers use the same ad networks over long durations of time, but still, wonder if their site has reached its maximum potential. Maybe you're…
Header bidding solutions truly changed the playing game in advertising technology, and for a good reason. It ditched the limitations imposed by the traditional waterfall…
Header bidding isn’t new. It’s been around for a couple of years, but only in 2015 has it become a buzzword. One by one, ad…
Since the dawn of Google AdSense until about 2015, there was no question who owned the display ad auction. The combo of Google AdWords and…
Here at the MonetizeMore blog, we have featured several articles and guides about header bidding. If you want a quick fact sheet, you can refer…
Google is responsible for one of the most important innovations in the ad tech industry: dynamic allocation. Dynamic allocation enables the allocation of each ad…
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