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Header Bidding
Header Bidding
July 8, 2021

Devo Usar Mediação Ou Header Bidding No Aplicativo?

Ao longo dos anos, tanto o Header Bidding In-App, quanto a mediação se tornaram o assunto em questão para a monetização de aplicativos. Ambos têm…

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Open bidding now allowing bid requests for Russia and China
Header Bidding
January 25, 2021

Open bidding now allowing bid requests for Russia and China

Publishers with large amounts of traffic from China and Russia can now utilize open bidding to increase their ad revenue. Google announced earlier this month…

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What to do when EBDA stops bidding
Header Bidding
December 3, 2020

What to do when EBDA stops bidding?

Google’s Exchange Bidding in Dynamic Allocation (EBDA) is also known as Open Bidding. It’s often more commonly been referred to as Google’s alternative to Header…

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What's the best Prebid price granularity setup
Prebid
Last updated: September 14, 2021

What’s the best Prebid price granularity setup

Header bidding is intended to increase publisher revenue by maximizing competition and making a fair ad market. However, it comes with complicated setup and can…

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Should I update Prebid from version 2.xx to 3.xx_
Header Bidding
August 27, 2020

Should I update Prebid from version 2.xx to 3.xx?

Advances in technology never stop, especially in Ad Tech. The latest major version of Prebid (Prebid.js 3.0) was first announced on October 7, 2019, and…

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What is Exchange Bidding In Dynamic (EBDA) Allocation or Open Bidding_
Header Bidding
Last updated: August 26, 2025

What is Exchange Bidding In Dynamic Allocation (EBDA) or Open Bidding?

Google’s Exchange Bidding in Dynamic Allocation (EBDA) is now known as Open Bidding. It’s often more commonly been referred to as Google’s alternative to Header…

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Header Bidding de Vídeo
Portuguese articles
Last updated: July 6, 2022

Como Configurar Header Bidding De Vídeo Com O Pubguru? – (Lance de Cabeçalho)

O Header Bidding de vídeo (VHB) vem crescendo lentamente no pipeline do setor nos últimos anos. Os publishers (editores) apresentaram uma variedade de perguntas e…

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How to troubleshoot Prebid
PubGuru
Last updated: August 13, 2020

How to troubleshoot Prebid?

Since the inception of the Prebid.js Open Source Project back in 2017, it has become the most used header bidding wrapper across the industry. Prebid.org…

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How to debug your header bidding setup
PubGuru
January 17, 2020

How to debug your header bidding setup?

Header bidding has changed the game for publishers forever! All of a sudden, they can walk away from outdated waterfall setups and earn the highest…

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