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inventario-enganoso
Ad Industry News
March 16, 2022

Importante periódico estadounidense ofrece un inventario engañoso en Ad Exchange

¡Ups! USA Today y cientos de periódicos locales, propiedad de Gannett, habían estado enviando un inventario engañoso a Ad Exchange durante más de 9 meses.…

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inventarios-de-anuncios
Ad Industry News
March 16, 2022

Grande jornal americano oferece inventários de anúncios enganosos em Ad Exchanges

Oops! USA Today e centenas de jornais locais de propriedade da Gannett estavam enviando solicitações de lances em inventários de anúncios enganosos para Ad Exchanges…

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dns-spoofing
Ad Industry News
Last updated: March 11, 2025

USA Today Publisher misrepresented Ad Inventory on major Ad exchanges

Oops! USA Today and hundreds of local newspapers owned by Gannett were sending spoofed bid requests to multiple ad exchanges for over 9 months The…

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adsense-desactivado
Ad Exchange Policy, News & Updates
Last updated: March 3, 2022

AdSense desactivado: los editores rusos no pueden obtener ingresos de Google

El 26 de febrero, Google impidió que los medios de comunicación estatales de Rusia y otros canales recibieran ingresos publicitarios en sus sitios web, aplicaciones…

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adsense-desactivado
Ad Exchange Policy, News & Updates
March 1, 2022

AdSense desativado: editores russos são impedidos de receber receitas através do Google

Os veículos de mídia estatais da Rússia e outros canais foram impedidos de receber receitas de anúncios em seus sites, aplicativos e vídeos do YouTube…

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google-adsense-disabled-russia-ukraine-invasion
Ad Industry News
Last updated: January 18, 2023

AdSense & Google Ads breaking up with Russian Media (Bye Ad Revenue!)

Russia's state-owned media outlets and other channels were barred from receiving ad revenue on their websites, apps, and YouTube videos by Google on February 26th.…

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FOUR REASONS PUBLISHERS SHOULD CARE ABOUT ZERO-PARTY DATA
Ad Industry News
Last updated: April 24, 2024

Four Reasons Publishers Should Care about Zero-Party Data

Rising concerns about online privacy, the deprecation of the cookie, and increasing unreliability with third-party data have increased the value of first-party data. Data collected directly…

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topics-api
Ad Industry News
February 17, 2022

Google reemplaza el “flopado” FLoC con Topics API [2022 ad targeting]

A principios de 2021, Google creó FLoC (Federated Learning of Cohorts) para reemplazar las cookies de terceros, razón por la cual el usuario ve anuncios…

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topics-api
Ad Industry News
Last updated: March 9, 2022

Google substitui o “flopado” FLoC por Topics API [2022 ad targeting]

No início de 2021, o Google criou o FLoC (Federated Learning of Cohorts) para substituir os cookies de terceiros, motivo pelo qual o usuário vê…

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