Most websites that exist use JavaScript while the internet contains millions of JavaScript functions that are developed to fulfill specific needs. Almost any publisher, in…
Find out how a recent study conducted by MediaRadar discovered that Amazon has been spending the most money on programmatic advertising out of all the big players…
Before we talk about header bidding partners, it is essential that you have a clear understanding of header bidding and why it is so crucial in the…
Take a look at the ad tests run by the Guardian US to determine the level of ad fraud and the interesting findings of how…
Recently Facebook announced a dramatic change in it’s News Feed algorithm prioritizing posts from family and friends over public content posts. This includes never-ending sponsored…
Salesforce has acquired cloud-based and AI marketing platform Datorama for an estimated amount of $800 million during July 2018. In this week's ad ops video,…
Unlike display advertising, video ad serving uses pass backs differently. For a display ad request to an ad server, only one winning ad is returned in…
Google has decided to rebrand its products and services including DoubleClick For Publishers and Ad Exchange which will merge into one product called the Google…
In the world of programmatic advertising, there are numerous strategies for a publisher to maximize site revenue. One major factor a publisher must always consider…
By signing up, you agree to our Privacy Policy.
