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Google Ad Network Ramps Up Blocking Bad Ads - 3.2 Billion Blocked
Ad Blocking
Last updated: August 29, 2019 | by son_m2

Google Ad Network Ramps Up Blocking Bad Ads – 3.2 Billion Removed In 2017

Google recently released their bad ads report showcasing how they removed over 3 billion ads during 2017 from its ad network. In this week's social…

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The 300x250 Unit & Video Ad Fraud
Ad Industry News
Last updated: July 12, 2019 | by son_m2

The 300×250 Unit & Video Ad Fraud: OpenX Stops Trading On Its Exchange

The 300x250 is a very popular ad unit among digital publishers monetizing content with digital advertising. In this week's social video we discuss the popularity…

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How to Implement Programmatic Native from Google
Native Ad Optimization
Last updated: November 6, 2020 | by son_m2

How to Implement Programmatic Native from Google

Publishers can now run native ads from Ad Exchange for both websites and apps. Google calls this new feature "Programmatic Native" where publishers, through DFP,…

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Facebook Referral Traffic Declines: Pinterest, Google & Instagram Gain Ground
Ad Industry News
Last updated: August 23, 2019 | by son_m2

Facebook Referral Traffic Declines: Pinterest, Google & Instagram Gain Ground

Find out how traffic sources for publishers have shifted now that Facebook has updated their news feed policies. Sources such as Pinterest, Instagram and search engine traffic…

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New Google AdSense Ad Unit In 2018: Auto Ads
AdSense Policy, News & Updates
Last updated: September 28, 2020 | by son_m2

New Google AdSense Ad Unit In 2018: Auto Ads

Recently Google released a new AdSense ad unit called Auto Ads. In this week's social video we take a closer look at this ad unit,…

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New Accelerated Mobile Pages (AMP) Format Released In Google: Stories
Ad Industry News
Last updated: August 29, 2019 | by son_m2

New Accelerated Mobile Pages (AMP) Format Released In Google: Stories

Recently Google announced the release of a creative format for AMP (Accelerated Mobile Pages) called "Stories." This format focuses on creative storytelling and can even…

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Most common ways publishers break AdSense TOS and how to fix them
AdSense Policy, News & Updates
Last updated: November 23, 2020 | by son_m2

Most common ways publishers break AdSense TOS and how to fix them

If not implemented correctly, there is always a big chance of AdSense policy violations occurring when publishers set up their ad inventory. In this post…

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EU & GDPR: What Publishers Need To Know Before May 2018
GDPR
Last updated: July 11, 2019 | by son_m2

EU & GDPR: What Publishers Need To Know Before May 2018

In our latest social video, we take a closer look at the EU and GDPR (General Data Protection Regulation) from a publisher's perspective. Find out…

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Facebook Branded Content Guidelines To Change How Publishers Generate Traffic
Ad Industry News
Last updated: August 23, 2019 | by son_m2

Facebook Branded Content Guidelines To Change How Publishers Generate Traffic

Recently, among many other content updates, Facebook announced that it will be updating it's branded content policy. In this social video, we quickly go over…

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