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Digital Ad Fraud Scheme Exposed By Google & White Ops
Ad Fraud & Invalid Traffic
Last updated: July 11, 2019 | by Son

Digital Ad Fraud Scheme Exposed By Google & White Ops

Google together with cybersecurity company White Ops, discovered an ad fraud scheme that shocked the digital advertising industry. The scheme went on for around three…

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How to set up a publisher profile with Google Ad Manager for holiday season
DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: August 7, 2020 | by Son

How to setup a publisher profile on Ad Manager for the holiday season

The best season for advertising is here, and buyers are also shopping, not for goods but website traffic. Compare it with an employer looking for…

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What is a blank impression?
AdTech Industry Definitions
Last updated: September 22, 2021 | by Son

What is a blank impression?

Blank impressions, blank ads or unfilled impressions are all interchangeable terms in Google Ad Manager. These occur when no ad is served in an ad…

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video programmatic guaranteed
Ad Industry News
Last updated: July 31, 2020 | by Son

Video Programmatic Guaranteed On The Rise

With the rise of on-demand video streaming services, it's no surprise that digital video programmatic is seen as the next emerging ad platform. We take…

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More Than 50% Of Publishers Use Data To Increase Traffic
Ad Industry News
Last updated: September 19, 2019 | by Son

More Than 50% Of Publishers Use Data To Increase Traffic

Over 300 executive from publisher companies were polled on how they utilize audience data in their business. In this week's ad ops video, we take a…

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What is managed demand
AdTech Industry Definitions
Last updated: July 12, 2019 | by Son

What is Managed Demand?

Most publishers who try to monetize their websites start with what is considered the most popular advertising network, Google AdSense. AdSense helps publishers or website owners…

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what is a prebid wrapper
AdTech Industry Definitions
Last updated: July 12, 2019 | by Son

What is a Prebid wrapper?

To understand what a Prebid wrapper is you first need to understand the fundamental building blocks like header bidding, Prebid and header wrappers. What is…

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Mobile ad spend in Europe hits €10bn for 2018 small
Ad Industry News
Last updated: July 12, 2019 | by Son

Mobile ad spend in Europe hits €10bn for 2018

IAB recently published a report that covered digital advertising statistics in Europe. Mobile ad spend for the first half of 2018 has gone past €10bn, and despite GDPR…

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Katia, Ad Implementer LATAM
Blog
Last updated: February 9, 2022 | by Son

¿Por qué trabajar a distancia? – con Katia, Ad Implementer LATAM

“Al comienzo, me encontraba trabajando para otras 3 empresas online part-time, además de mi trabajo “fijo” en una oficina en Belo Horizonte, Brazil. Postulé a…

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