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third-party-cookies-cookieless
Ad Industry News
July 25, 2024 | by Son

Google’s Reversal on Cookie Deprecation: What’s happening?

In 2019, Google initially announced plans to phase out third-party cookies in Chrome by 2022 in the interest of protecting user privacy. However, after multiple…

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bad-bots-webinar
Traffic Cop
July 22, 2024 | by Kean Graham

Webinar Recap: Protect Your Ad Revenue from Invalid Traffic

Are you having a difficult time with invalid traffic or IVT? You’re not alone. It’s one of the biggest issues publishers face in the industry.…

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best-adsense-placements
AdSense Ad Optimization
Last updated: March 11, 2025 | by Kean Graham

Best AdSense Placements

The best ad placements always have two things in common: visitors are able to see the ads clearly and they aren’t annoyed by them. Today,…

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yield-optimization-ads
Ad Optimization
Last updated: January 28, 2026 | by Kean Graham

Yield Optimization & Management Techniques For Publishers (Advertising, Platforms, Tools & Examples)

As a publisher, your bottom line is to get the highest yield in return for your ad impressions. Small publishers have the luxury of testing…

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avoid AdSense copyright content rejections
AdSense Policy, News & Updates
Last updated: November 13, 2024 | by Kean Graham

How to Avoid Google AdSense “Copyrighted Content” Rejections?

One of the most common Google AdSense rejections has to do with its copyright clause. In fact, you may have been turned away from Google's…

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best-ways-monetize-unsold-ad-inventory
Blog
July 9, 2024 | by Kean Graham

Why Remnant Ad Inventory is the Ying to Your Direct Sales’ Yang

Many website owners and managers believe that creating a specific strategy for their remnant inventory is essentially giving up on their direct sales. This is…

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admob-vs-google-ad-manager-vs-adx
Ad Network Reviews, Tips & Guides
July 8, 2024 | by Kean Graham

Google AdMob or Google Ad Manager or AdX? What’s Best?

Google AdMob & Google AdX are two of the biggest monetization platforms for publishers and developers. Google AdMob is a mobile ad network, while Google…

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best ad position
Ad Optimization
July 4, 2024 | by Kean Graham

Best Ad Layouts for Sites & Apps [Determining The Best Place to Position Your Ads]

Discovering the best ad layouts for blogs can be a transformative journey for publishers. Whether you're navigating the programmatic advertising spectrum from a conservative, moderate,…

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best-advertising-practices-app-developers
Blog
July 2, 2024 | by Kean Graham

Best In-App Advertising Revenue Generation Practices for App Developers

Your app is brilliant. It's exactly what people have been waiting for, and everyone is going nuts over the revolutionary new features you've added. Now,…

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