Publishers who access Ad Exchange demand through Scaled Partner Management (SPM) are on the verge of transitioning. Small and medium publishers could access Google's Ad…
Website ad monetization and optimization are always evolving. Google continuously develops techniques and platforms to extend its dominance in the industry. If you are a…
Did you know that global ad spend is predicted to cross half a billion dollars this year? In all seriousness, that's a lot of money.…
The much-anticipated webinar featuring Kean Graham, Founder & CEO of MonetizeMore, and Jeff Coyle, Co-founder and CSO of MarketMuse, was nothing short of enlightening. The…
Unfilled ad impressions mean ad revenue left on the table. This is one of the biggest issues the publishers are facing. Not a lot of…
Google has initiated the phase-out of cookies, starting with a small segment of 1% of Chrome users. This is just the beginning of a significant…
To boost ad viewability, it's crucial to adopt a responsive ad design that adapts seamlessly to both desktop and mobile environments. This approach involves resizing…
There's no denying that programmatic advertising is here to stay despite AI. Programmatic advertising is projected to grow even faster than before, with spending estimated…
Header Bidding Trafficking revolutionizes the conventional header bidding approach. It's an advanced feature within Google Ad Manager, uniquely designed to integrate client-side demand directly into…
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