Webinar Recap: Protect Your Ad Revenue from Invalid Traffic

Are you having a difficult time with invalid traffic or IVT? You’re not alone. It’s one of the biggest issues publishers face in the industry. Getting rid of IVT is not an easy task.

On July 11th, MonetizeMore CEO Kean Graham led an insightful webinar to equip digital publishers with the knowledge and tools to combat IVT. Here’s a recap for those who missed all the insightful IVT solutions shared during this webinar.

Key Takeaways:

• The Evolving IVT Threat: Kean Graham emphasized that IVT is not a static problem. Fraudsters are constantly developing new tactics, making it crucial for publishers to stay informed and adapt their defenses.
• Identifying and Quantifying IVT: The webinar delved into various methods to detect and measure IVT, from analyzing traffic patterns to utilizing sophisticated software solutions.
• Advanced Defense Strategies: He also shared proven strategies to prevent IVT, including implementing stricter traffic filters, utilizing bot detection tools, and working with trusted ad partners.
• Solutions and Benefits: The webinar highlighted the benefits of proactively addressing IVT, such as increased ad revenue, improved ad quality, and enhanced trust with advertisers.

MonetizeMore’s Expertise:

With over a decade of experience in the ad tech industry, MonetizeMore has solidified its position as an industry leader in ad revenue optimization and invalid traffic (IVT) protection. The company’s flagship product, Traffic Cop, is a testament to their commitment to empowering publishers.

Traffic Cop is MonetizeMore’s award-winning invalid traffic tool. It uses sophisticated technology such as machine learning and fingerprinting algorithms to protect publishers from IVT. The tool detects invalid traffic and then prevents it from seeing and clicking on publisher ads.

Publishers also get access to a dashboard where they can see invalid traffic detected and suppressed in real time as shown below. Leveraging advanced machine learning algorithms and behavioral analysis, Traffic Cop identifies and blocks bot traffic, fraudulent clicks, and other suspicious activities, ensuring that only legitimate users engage with ads.

This not only protects publishers’ ad revenue but also maintains the integrity and value of their ad inventory. Traffic Cop is fully customizable, allowing publishers to set specific thresholds and rules to align with their unique requirements.

With Traffic Cop, publishers can confidently guarantee the authenticity of their traffic, secure their revenue streams, and foster stronger relationships with advertisers online.

You can use the Traffic Cop dashboard to dig deeper into the traffic quality coming into your site

In conclusion

The fight against IVT is an ongoing battle for publishers seeking to safeguard their ad revenue and maintain the integrity of their platforms. The strategies and insights shared in this webinar provide a valuable roadmap for publishers to navigate this growing issue and emerge victorious.

Sign up to Traffic Cop today!

Aleesha Jacob

With over ten years at the forefront of programmatic advertising, Aleesha Jacob is a renowned Ad-Tech expert, blending innovative strategies with cutting-edge technology. Her insights have reshaped programmatic advertising, leading to groundbreaking campaigns and 10X ROI increases for publishers and global brands. She believes in setting new standards in dynamic ad targeting and optimization.