As publishers, we've witnessed an intriguing oscillation between the dominance of short form and long form content. Initially heralded as the era of brevity, the…
Advertisers want to be assured that when they pay for a video ad, the viewers would actually see the advertisement. There are a lot of…
In this virtual world, everything is connected to one another. Just like Google, publishers, advertisers, and users are connected and linked together. When one party…
image credit: adopsengineer.com Implementing a mobile strategy for your business website? It’s time to make this a top priority as we will now be more…
Native Ads are designed to mimic the look and feel of the content surrounding them, providing a seamless and non-intrusive user experience. For publishers, this…
Knowing the best ad placements on your site is solely your responsibility. But knowing your site visitors well can also help you determine where is…
As a Publisher, you know that Google brings the best and most varied advertisers on the table. With that said, it is no surprise that…
Mobile monetization is easy for those who know their way around it. Aside from the fact that options are more limited compared to desktop monetization,…
Optimization is always about defining strategies, obsessive A/B testing, interpreting a large amount of data and quality improvement. All these with the goal to enhance…
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