“Nobody reads advertising, People read what they want to read, and sometimes it’s an ad.” - Howard Luck Gossage, Advertising Pioneer, 1969 Some of us…
Many publishers struggle to balance user base engagement with ad monetization. Accomplishing both at once requires finding a happy medium. All the while publishers need to toe the…
Google now offers (in beta) responsive ad units for their AdSense publishers. This is especially helpful for those monetizing their mobile ad inventory. Responsive ads…
[caption id="attachment_8269" align="alignright" width="450"] image credit: allenhatton.com[/caption] When you are first getting set up with Google AdSense or Ad Exchange, Google ad reps can be…
[caption id="attachment_8330" align="alignright" width="300"] image credit: bdwebservices.com[/caption] In this digital age, we have a lot more options to make our work more productive and ultimately,…
‘Behavior targeting’ is an advertiser targeting based on a web user's browsing behavior. For instance, if a user’s behavior is categorized as a tech enthusiast, showing…
DFP Small Business for Publishers is out with their latest this month of June. Check out what’s in store for publishers like you who want…
There is no magic when it comes to optimizing your ads. If you get lucky, you’ll immediately meet the best setup or strategy that works…
Criteo will always tell you that, in order to perform their best, they need to be positioned at the top of your ad stack so…
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