As a Publisher, you know that Google brings the best and most varied advertisers on the table. With that said, it is no surprise that more and more people are aiming to get into their Adsense Program. Whether you are a newbie or a seasoned Adsense participant, our Top 7 Things About Google that Adsense Publishers need to know will surely be handy for you:
1) Google has strict Adsense Program Policies for invalid clicks
Invalid click activity is the major reason why publishers get banned in the Adsense Program. Most if not all the time, a counter-appeal is unnecessary once Google has decided you have participated in invalid clicks and impressions activity.
For more information about Invalid Click Activity and Adsense, read the policy: https://support.google.com/adsense/answer/23921?hl=en
2) Adsense has a premium version – Switch to Ad Exchange!
Ad Exchange offers access to a wider and more diverse range of advertisers, most are those of large and well-known brands. Ad Exchange results to a maximized CPM rates through programmatic bidding. Ad buyers from all online advertising networks compete for your ad space for every single impression through real-time bidding. Switching from Adsense to Ad Exchange results to increased revenue because of the tighter competition and higher bids from a programmatic ad exchange.
Find out more by watching the quick video here: http://www.monetizemore.com/ad-exchange/
3) Google DFP is by far, the BEST AD SERVER out there
to manage Adsense, Ad Exchange, and third-party monetization programs. Doubleclick for Publishers is a very powerful ad-serving tool because of its real-time bidding feature. This allows an auction for all your ads.
With DFP, you can easily integrate Adsense and Ad Exchange and at the same time, set up multiple 3rd party ad networks to bid and compete for your ad spaces resulting in higher bids, increased CPM, and greater revenue.
4) Google has specific behavioral policies for different platforms
Video and Games, Mobile, and Search – be sure to be familiar with these policies when getting into your preferred monetization channel. Failure to comply with these policies will result to disable ad serving in your app or disabled Admob account.
5) Native Advertising won’t hurt Google ads
This actually promotes site engagement. Native advertising is another strategy wherein ads appear in coherence with the site’s content. It gets the reader’s attention by providing relevant ads which the readers can share.
We have mentioned before that this strategy offers promising results not only for advertisers but to the readers as well.
Here are a few of the advantages:
- According to many readers, native ads don’t hinder their reading experience on the website. Most of them prefer sharing native ads over display or other ad types.
- Native ads boost brand awareness for consumers and also social engagement.
- US-based publishers have proven that native ads help them grow their business.
- Many consumers admitted that native ads have helped them in searching for content that will give them an idea about the product before purchasing.
- Readers will not hesitate in sharing useful information with their friends and family, even if it’s an ad.
6) Google favors mobile-friendly sites on mobile search rankings
As an Adsense publisher, it is time to make sure your site is mobile-friendly/responsive in order to sustain good traffic levels and boost your mobile ad revenue potential. And we all know that mobile traffic has surpassed desktop search. So now is the time to keep up with the big switch.
When creating your website on a desktop, always remember that most of the readers nowadays use their mobile phones in visiting and browsing websites. To find out if your site is mobile-friendly, take the free Mobile-Friendly Test here: https://www.google.com/webmasters/tools/mobile-friendly
7) As with most service providers, Google gives high priority to its users
They want to make sure that the products they offer will give the best user experience. With this being stated, Google will always be on the side of its users. Publishers who trick or cheat on Adsense by misleading users will surely be given the appropriate action. Google has been very keen on going after these types of activities that it can actually ban your site from the program.
MonetizeMore makes sure all our publishers adhere to Google Policies. If you want to know if your site qualifies for Ad Exchange, sign-up today!
How do I know if my website is ready for AdSense?
If your site is already generating traffic, has more than 30 pages of unique content published, and adheres to the AdSense policies, your website should be ready for AdSense.
How do I check my AdSense account?
Check your AdSense account by going to https://www.google.com/adsense/start/ and signing in.
How do I get approved for AdSense?
To get approved for AdSense, we recommend the following: 1. Adhere to the AdSense program policies (you must be older than 18 years, have an active Gmail account not linked to an AdSense account). 2. Have a site that’s at least 3 months old, with more than 30 articles published and that already generating traffic. 3. Sign up for an Adsense account. 4. Add the AdSense code to your website. 5. Wait and get approved.
How do I stop invalid click activity?
To stop invalid click activity, we recommend using an invalid traffic detection and prevention service such as Traffic Cop. Traffic Cop prevents invalid traffic from seeing your ads. Also, keep in mind not to click on any of your ads. Another best practice is not to place ads too close to each other and encourage accidental clicks. Make sure you don’t buy traffic from any low-quality source as it might contain bots.