It's Quarter 4, and advertisers, just like shoppers, are waiting to spend the last of their budgets by Christmas eve. Though we’re only in November…
At the very heart of site, monetization is the ability to increase revenue streams. Revenue streams increase through numerous sources from ad networks. And ad…
When you think about the process of advertising, you might imagine it as a linear path going from point A (the brand) to point B…
Publishers today adopt to user behavior and one key trend is the growing usage of the mobile web. Despite this, the problems of slower page…
Recently, Google announced that they will only be paying publishers for viewable ads. This has made ad viewability a greater concern to both advertisers and…
Partners.house is an innovative monetization platform that has redefined traffic monetization for publishers and advertisers alike. With its robust features, extensive global reach, and diverse…
Publishers who rely on ad revenue for sustaining their business model are looking for ways to combat a real threat: Ad blocking. Ad blockers have…
While no one knows exactly how the Google AdSense team approves sites, their Help Pages and Product Forums are a wealth of information for publishers…
The entrance of private marketplaces (PMPs) has started with DoubleClick Ad Exchange (AdX) but alternatives have popped up with programmatic networks. AdX offers the “Preferred…
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