Open bidding now allowing bid requests for Russia and China

Header Bidding
January 25, 2021 | by Kean Graham
Open bidding now allowing bid requests for Russia and China

Publishers with large amounts of traffic from China and Russia can now utilize open bidding to increase their ad revenue. Google announced earlier this month that publishers would be allowed to send bid requests for Russian and Chinese traffic to Open Bidding partners. Keep in mind that the feature is currently in beta.

Open bidding is Google’s alternative to header bidding. They use server to server connections via a unified auction to enable publishers to get the highest bid for their ad impressions.

Although this is a positive development for publishers, Google will remain strict on creatives used. No blank creatives will be allowed. All creatives will be reviewed according to country-specific policies as some Russian and Chinese ads have been known for malware and breaking policies.

Since this country-specific feature is still only in the beta version, demand partners using a custom mobile SDK won’t work at the moment. Only demand partners using the Google Mobile Ads SDK will serve ads to Russian and Chinese traffic via Open Bidding.

How to optimize your ad inventory for Russian and Chinese traffic?

#1 – Sign up or partner with as many Open Bidding demand sources as possible. Check out the Ad Network list here.

#2 – Switch to the Google Mobile Ads SDK. Using it not only allows Open Bidding for these two countries but also enables you to take advantage of Google Ad Exchange dynamic allocation.

#3 – Monitor reports making sure all partners are able to transact. Set the filter & dimension by Yield Partner. You may also add another filter for countries: Russia & China.

yield partner

#4 – Revisit your targeting setup inside Yield Groups. Remove any unnecessary restrictions to expand the reach and bring in more demand to all segments of the inventory if possible.

#5 – Prevent fraudulent attacks on the site by running a fraud detection and suppression tool, like Traffic Cop.

For more information on Open Bidding, check out the following articles

What is EBDA or Open Bidding: https://www.monetizemore.com/blog/what-is-exchange-bidding-in-dynamic-ebda-allocation-open-bidding/

How MonetizeMore can optimize your mobile in-app ad revenue with Open Bidding: https://www.monetizemore.com/blog/how-in-app-publishers-optimize-ad-revenue/

What should you do when Open Bidding stops working: https://www.monetizemore.com/blog/what-do-ebda-stops-bidding/

Conclusion

Need help optimizing your ad inventory? MonetizeMore is a Google Certified Publisher Partner helping hundreds of publishers from around the world to optimize their ad revenue. Let us help take your ad revenue to the next level! Sign up to MonetizeMore today!

Ad Ops Tips & Guides, Industry News, Latest Tech and Success Stories - right in your inbox.

We are committed to protecting you Privacy Data

Here’s the course that 300+ pubs used to scale their ad revenue.

Enroll today

Book Banner

"Working with MonetizeMore has been a transformative experience as they helped to increase my overall revenues by over 180%"

4.9

$100M+

Paid to Publishers

3B+

Ad Requests Monthly

1500+

Happy Publishers

Recommended Reading

advanced-ads-vs-ads-insertor
Blog
September 29, 2023

Advanced Ads vs Ad Inserter

Read More
best-video-ad-formats
Video Ad Optimization
September 28, 2023

The Best Video Ad Formats (STOP missing out on these!)

Read More
how to implement adsense auto ads
AdSense Ad Optimization
September 27, 2023

How to best implement AdSense Auto Ads

Read More

Trusted by 1,500+ publishers worldwide

10X your ad revenue with our award-winning solutions.

Let's Talk

Close

Ready to 10X your ad revenue with the #1 ad management partner?

Start Now