Publishers are constantly on the hunt to maximize their ad revenue but amidst the sea of legitimate clicks and impressions, there lurks an undercurrent that…
Video advertising isn't going away anytime soon. According to eMarketer, advertisers will spend around $16 billion on mobile video advertising for 2019 alone. That would…
In the ever-changing landscape of digital advertising, one would wonder if banner ads are still relevant and useful. The first banner ad was introduced in…
Programmatic direct advertising is transforming the digital advertising ecosystem, enabling brands to make informed decisions and garner impressive results. In this article, we unravel the…
Run of network (RON) refers to a publisher allowing ads to target all available ad inventory within their network of sites. This means that if…
Protocols like VAST and VPAID serve a critical role in digital advertising for publishers and advertisers. Both were launched by the IAB (Interactive Advertising Bureau)…
Viewability is a metric used in digital advertising for tracking impressions that can be seen or viewed by users. Just because an ad served in…
Blank impressions, blank ads or unfilled impressions are all interchangeable terms in Google Ad Manager. These occur when no ad is served in an ad…
Most publishers who try to monetize their websites start with what is considered the most popular advertising network, Google AdSense. AdSense helps publishers or website owners…
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