To understand what a Prebid wrapper is you first need to understand the fundamental building blocks like header bidding, Prebid and header wrappers. What is…
The television industry has changed and is continuing to evolve. Once TV watched through the internet was thought of as impossible has now turned into…
With the internet’s reach growing and devices, as well as internet connections, used being widely different on each continent, the need for responsive ads is…
In the world of programmatic advertising, there are numerous strategies for a publisher to maximize site revenue. One major factor a publisher must always consider…
Bid scaling is used to make all bids compete in the auction as an apples-to-apples comparison based on the net amount paid to the publisher.…
One of the major challenges every individual faces when trying to learn something new are the terms used in a certain discipline or technique. Indulging…
The entrance of private marketplaces (PMPs) has started with DoubleClick Ad Exchange (AdX) but alternatives have popped up with programmatic networks. AdX offers the “Preferred…
Ad pricing models often confuse new publishers and are the subject of many inquiries we receive here at MonetizeMore. Because they are so important, we'd…
A common error is to conflate page RPMs and matched RPMs. If you confuse these two ways of measuring ad revenue and then compare them…
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