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Programmatic Advertising
Last updated: August 9, 2023

Guia completo da Mídia Programática: conceito e tendências

Bem-vindo ao guia completo da Mídia Programática! Neste guia, exploraremos os principais conceitos, benefícios e tendências da publicidade programática. Se você deseja compreender profundamente essa…

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guia de publicidad programática
Spanish articles
Last updated: February 7, 2024

Publicidad Programática: guía completa para editores web

La Publicidad Programática es el proceso de usar tecnología (software) para comprar y vender anuncios a través de un procedimiento automatizado y basado en datos.…

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private marketplace
AdTech Industry Definitions
Last updated: January 13, 2021

Private Marketplace Ou Transações Preferenciais Explicados

O Que É Um Acordo Pmp E Onde Ele Se Encaixa? PMP é a abreviação de "mercado privado" (Private Marketplace) - tradicionalmente é um acordo…

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private marketplaces
AdTech Industry Definitions
Last updated: June 1, 2020

Private Marketplace U Acuerdos Preferenciales Explicados

¿Qué Es Un Acuerdo De PMP Y Dónde Se Encaja? PMP es la abreviatura de un acuerdo de private marketplace (mercado privado): tradicionalmente es un…

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que es dsp
AdTech Industry Definitions
Last updated: February 8, 2022

¿Qué Es Una DSP (Demand Side Platform)? Beneficios Y Características Explicados. Lista de Las Mejores En El Mercado Y Más

Con la aparición de plataformas de demanda (DSP - Demand Side Platform), plataformas de gestión de datos (DMP) y una amplia gama de plataformas de…

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DSP
Portuguese articles
Last updated: January 13, 2021

O Que É Uma DSP (Demand Side Platform)? Benefícios E Recursos Explicados. As Melhores Do Mercado Listadas E Mais…

Com o surgimento das plataformas de demanda (DSP- Demand Side Platform), das plataformas de gerenciamento de dados (DMP) e de toda uma gama de plataformas…

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¿Qué es Oferta En Tiempo Real (Rtb)?
AdTech Industry Definitions
Last updated: September 28, 2023

¿Qué es Oferta En Tiempo Real (Rtb)? – Guía De Compra Programática, Plataformas y Redes

La industria de RTB (Real Time Bidding o Oferta en Tiempo Real) está en aumento a medida que la publicidad programática continúa ganando fuerza. Las…

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What is EPMV
AdTech Industry Definitions
Last updated: September 12, 2021

What is EPMV?

EPMV might be a metric you haven’t heard about before. It makes sense, with so many metrics to keep track of in the world of…

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domain spoofing
Ad Fraud & Invalid Traffic
Last updated: July 12, 2019

What is Domain Spoofing?

In the world of Programmatic Advertising, Domain Spoofing remains one of the biggest threats to publishers and have resulted in billions of dollars in lost…

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