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Last updated: September 15, 2021 | by Son

DOs and DONTs of Refreshes, Single-Page-Apps, and Short Form Content

One common question we get from publishers is whether they can run up impressions using refreshes, single-page-apps (SPA), or short-form content (articles, slideshows, top lists,…

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advanced ads plugin review
Blog
Last updated: May 21, 2024 | by Son

Advanced Ads is the Best Wordpress Plugin for Ad Optimization. Here’s Why.

When it comes to ad optimization, we have tried many WordPress plugins. However, there’s only one that stands out: Advanced Ads. Ad optimization and management…

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Over the top TV versus connected TV
AdTech Industry Definitions
Last updated: February 24, 2026 | by Kean Graham

OTT vs CTV (Over the Top vs Connected TV)

The television industry has changed and is continuing to evolve. Once TV watched through the internet was thought of as impossible has now turned into…

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Spotify Utilizes Programmatic Advertising For 25% Of Its Revenue
Ad Industry News
Last updated: August 7, 2020 | by Son

Spotify Utilizes Programmatic Advertising For 25% Of Its Revenue

Business for Spotify is booming! The audio giant recently announced that programmatic advertising (find out more about it here) is currently generating 20-25% of its…

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responsive ads
AdTech Industry Definitions
Last updated: August 13, 2021 | by Son

What are responsive ads?

With the internet’s reach growing and devices, as well as internet connections, used being widely different on each continent, the need for responsive ads is…

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Tinder programmatic ads
Ad Industry News
Last updated: September 6, 2021 | by Son

Tinder decides to sell programmatic ads with Google

Tinder recently decided to start using Google technology to sell their ad inventory programmatically. However, ads do not make up most of their revenue, subscriptions…

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Google Ad Manager vs DFP
DoubleClick For Publishers / Google Ad Manager Policy, News & Updates
Last updated: September 22, 2021 | by Son

How Google’s Transition from DFP to Google Ad Manager Impacts Ad Optimization

Google’s move to unify Ad Exchange (AdX) and Doubleclick for Publishers (DFP) has streamlined a lot of ad optimization processes. The tool which is now…

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how-youtube-ad-revenue-works-for-gaming
Monetization Tips & Guides
Last updated: May 6, 2025 | by Kean Graham

How YouTube Ad Revenue Works for Gaming Companies

In 2025, YouTube remains one of the most powerful platforms for creators and companies alike. Data from Statista reveals that in the fourth quarter of…

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better ad network
Ad Network Reviews, Tips & Guides
Last updated: July 25, 2019 | by Son

Building a Better Ad Network – A Look At The Coalition For Better Ads

You won’t find many people who will try to argue that digital advertising is in a healthy place right now. In the United States alone,…

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