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First_Party_Cookies_vs_Third_Party_Cookies
Blog
Last updated: October 24, 2023 | by Kean Graham

First Party Cookies vs. Third Party Cookies

Throughout the years, cookies have been the bread & butter of internet money and are the most popular method of acquiring user data online. Cookies…

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best_mobile_ad_formats_display_advertising_campaigns
Ad Network Reviews, Tips & Guides
Last updated: September 14, 2023 | by Kean Graham

Best Video Ad Formats for Display Advertising Campaigns

Video ads formats in Mobile App Most advertisers rely on video ad formats to be effective in their ad campaigns. According to experts, it is…

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google-floc-faq-publishers
Ad Industry News
Last updated: January 18, 2023 | by Son

What is Google FLoC? | Best guide for Publishers

Recap Increasing transparency and privacy is a priority for ad platforms as well as web browsers. These new measures are Google's way of replying to…

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Apple’s-SkADNetwork-iOS14.5
Monetization Tips & Guides
Last updated: January 18, 2023 | by Kean Graham

All about Apple SkadNetwork | A helpful guide for Publishers in 2023

Post the IDFA Apocalypse, Apple’s upcoming launch for iOS 15 and SkAdNetwork updates will be bringing in a monetization option for publishers. Every September, with…

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Monetization Tips & Guides
Last updated: September 13, 2021 | by Son

Entenda Sua Receita De Anúncios Por Temporadas

Você já se perguntou por que o RPM de seus anúncios flutuam ao longo do ano? Pode ser frustrante e também surpreendente passar por essas…

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Ad Exchange Policy, News & Updates
September 8, 2021 | by Son

Will AD Exchange (AdX) tags continue to work after MCM migration?

Now, more than ever, digital advertising has been sought after by marketers to promote their brands knowing that this service can strategically reach their target…

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Monetization Tips & Guides
Last updated: September 8, 2021 | by Son

Understand your Ad Revenue By The Seasons

Ever wondered why your ad RPMs fluctuate throughout the year? It can be both frustrating and amazing to experience these fluctuations as a publisher. One…

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Ad Optimization
Last updated: July 19, 2023 | by Son

What Are Ad Tags and How Do They Work?

In this guide, we're going to explain what ad tags are exactly and how they work. Widely known as a snippet of HTML code, the…

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discrepancias-entre-o-google-ad-manager-e-o-google-analytics
DoubleClick For Publishers / Google Ad Manager Policy, News & Updates
August 17, 2021 | by Son

Discrepâncias Entre O Google Ad Manager E O Google Analytics

Estamos no terceiro trimestre e você sabe que os anunciantes estão começando a aumentar a demanda para manter o impulso no quarto trimestre e maximizar…

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