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Ad Fraud & Invalid Traffic
Last updated: March 17, 2025 | by Kean Graham

Stopping Bot Traffic on your site for good: Don’t let IVT steal your ad money

Are you aware that over 42% of all internet traffic is generated by bots? That's right, according to statista.com, a staggering 42.3% of all internet…

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CTR-boosting-ad-automation-strategies
Blog
Last updated: January 23, 2023 | by Kean Graham

10 failproof Ad Automation Strategies [CTR Boost Guaranteed]

Ad automation strategies are essential because they help increase the efficiency and effectiveness of an organization's advertising efforts. Businesses can save time and money while…

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monetize-unfilled-impressions-high-pageviews-per-session
Ad Optimization
January 12, 2023 | by Kean Graham

Best way to monetize unfilled impressions due to high pageviews per session

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or…

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what-is-adsense-safe-traffic
AdSense Ad Optimization
January 11, 2023 | by Kean Graham

What is AdSense safe traffic?[4 questions to ask yourself before buying traffic]

Do a quick Google search for “AdSense safe traffic,” and you’ll see many different, often questionable, search listings. Websites saying something like, “We’ll get you,…

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free-site-grader
Blog
Last updated: March 28, 2023 | by Kean Graham

Ad Optimization made easy with an AdOps Grader

What is an AdOps Grader? The AdOps Grader is a free site audit for publishers looking to optimize their ad inventory performance. With its accessible…

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Ad Network Reviews, Tips & Guides
Last updated: February 25, 2025 | by Kean Graham

Improving Video Programmatic Health in 2025

So, you've decided to venture into programmatic video. Congratulations! You're making a smart decision that will help you reach new audiences and get your content…

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display_lumascape_complete_guide_explained
Blog
Last updated: March 11, 2025 | by Kean Graham

Best Guide to Display Lumascape [2025]

Ever stumbled across the Display Lumascape before as a publisher? I’m sure you must have heard about the Display Luma. It has become extremely popular…

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is-ad-refreshing-an-important-beneficial-strategy
Ad Network Reviews, Tips & Guides
Last updated: March 11, 2025 | by Kean Graham

Is Ad Refreshing an Important and Beneficial Strategy in 2025?

In its early days, ad refreshing was misused. Greedy publishers saw it as a “get-rich-quick” strategy, and it fell into a “graveyard” of disreputable practices.…

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how_to_monetize_gaming_site
Blog
Last updated: March 11, 2025 | by Kean Graham

How To Monetize A Gaming Site? [2025]

Gaming is one of the strongest verticals out there when it comes to site monetization. Oftentimes, these sites have high engagement rates and users tend…

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