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Ad Blocking
Last updated: April 16, 2025 | by Kean Graham

Outstream Video Ads and Ad Blockers: Navigating the Landscape

Outstream video ads have emerged as a pivotal advertising medium. Advertisers and publishers alike are reaping the benefits of outstream's non-intrusive, user-focused design. Yet, the…

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ad networks and ad exchanges
Ad Network Reviews, Tips & Guides
September 13, 2023 | by Kean Graham

Ad Networks and Ad Exchanges are Better Together for Maximizing Revenue

In AdTech, the synergy between ad networks and ad exchanges is often underestimated. These two pivotal components work hand in hand, enabling publishers and advertisers…

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google-bidding-deadline
Blog
Last updated: September 26, 2023 | by Kean Graham

Will your Ad Revenue be affected by Google’s Bidding Deadline Shift?

As many industry professionals are already aware, Google has taken the strategic decision to delay its bidding deadline, a move that's sparking debates and discussions…

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how-to-make-money-with-microsoft-advertising
Blog
September 7, 2023 | by Kean Graham

Microsoft Ads: The Best Google AdSense Alternative?

In an age where every click counts and every visitor matters, publishers are often on the hunt for the next big opportunity to boost their…

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first-party-data-vs-third-party-data
Blog
Last updated: December 28, 2023 | by Kean Graham

First-Party Data: Reap the benefits now [2024]

In the transition to a cookieless world, how crucial is it for you to prioritize first-party data? As artificial intelligence (AI) continues to revolutionize the…

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maximizing-ad-revenue-with-targeted-advertising
Blog
September 5, 2023 | by Kean Graham

How to Implement Behavior Targeting in Google Ad Manager?

Behavioral targeting stands out as a strategic approach that tailors ad delivery based on a user’s online browsing patterns. Imagine recognizing a user as a…

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google-content-restrictions
AdSense Policy, News & Updates
Last updated: September 5, 2023 | by Kean Graham

Common Reasons for AdSense Rejection & Content Restrictions

Google has strict policies that govern the types of content that can be monetized with ads. Content Restrictions are in place to ensure that ads…

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how-to-run-interstitial-google-ad-manager
Blog
August 30, 2023 | by Kean Graham

How to Run an Interstitial or Pop-under via Google Ad Manager?

Navigating the multifaceted AdTech landscape requires both expertise and state-of-the-art tools. Leading the forefront of these tools is Google Ad Manager. To fully harness its…

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will-publishers-lose-money-in-cookieless-world
Ad Industry News
August 29, 2023 | by Kean Graham

Will Publishers lose money in a Cookieless World?

As we stand at the precipice of the AI revolution era in programmatic advertising, a burning question has taken center stage: "Will publishers lose money…

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