Individual ads are much less valuable when displayed to a site's visitor for the second, third, or even greater time. This makes sense, of course;…
Google AdSense is good enough for a lot of publishers who simply want to run ads and monetize their websites. Google's AdSense bidding system will…
Page weight, that is. The heavier — and therefore slower — your site is, the less AdSense revenue your site will bring in. The reason…
A common error is to conflate page RPMs and matched RPMs. If you confuse these two ways of measuring ad revenue and then compare them…
Analytics reports from different sources can produce widely differing results based on how they measure data points. Be careful of comparing apples to oranges when…
You may have noticed that DFP's old forecasting features have disappeared. These features enabled you to predict how much ad revenue your Google AdSense ads…
We all know that the ad publishing business is in constant flux; traffic can be radically different from one day to the next depending on…
Blank AdSense ads on your site can be incredibly annoying and pesky. Blank ads translate into lost revenue, which can add up over time. It's…
As a publisher, there are few things more embarrassing than running competing ads. You don't want to undermine your competitors' ad campaigns, and you don't…
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