This post was most recently updated on September 5th, 2019
You may have noticed that DFP’s old forecasting features have disappeared. These features enabled you to predict how much ad revenue your Google AdSense ads (and ads from other networks) will bring in over the next week or month. While this was a useful feature for many, it’s no longer accessible from your DFP dashboard.
However, there’s a way — albeit a hacky way — to get this forecasting features back. It won’t be nearly as seamless as it once was, but it’s a start.
To forecast your ad revenue for the next month, take the following steps:
A smart ad optimization campaign will use these numbers to optimize its ad revenues. For help optimizing your ad revenues, contact us today. We help publishers increase their ad revenue by 25-50%; we’d love to help you increase your revenue by the same amount.
Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
Here’s the course that 300+ pubs used to scale their ad revenue.
Paid to Publishers
Ad Requests Monthly