This post was most recently updated on September 19th, 2019
We all know that the ad publishing business is in constant flux; traffic can be radically different from one day to the next depending on the types of content you publish, Google’s algorithms, and plain old user whims. Nonetheless, if your traffic spikes in a single day, it can be a bit concerning. You don’t want to budget the rest of your month on a lucky day, for example. Neither do you want to be the victim of traffic bots driving up your traffic for nefarious reasons?
With that in mind, we’ve compiled a list of reasons why you might be seeing impression spikes:
Whatever the reason for the traffic and impression spike, you should make good use of it! If you aren’t earning optimal eCPMs, then you’re leaving money on the table. Contact us today to start increasing your ad revenue by 25-50%.
Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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