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DFP
DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: August 21, 2023 | by Kean Graham

Mobile and Video Inventories Now Supported in DFP

Good news for DFP-users! Mobile and video formats are now supported in DoubleClick for Publishers' ad inventory management. Mobile and video inventories can now be…

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Ad Optimization
Last updated: September 6, 2019 | by Kean Graham

Minimum CPM Recommendations Now Available

Ever been at a loss as to how you should price your CPMs on your websites? It can sometimes feel like a bit of a…

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DFP
DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: August 22, 2019 | by Kean Graham

Mobile DFP Deals Interface

Good news for publishers! The DFP Deals interface is now on mobile, so publishers now have the ability to negotiate deals on the go. Previously,…

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AdSense Ad Optimization
Last updated: September 20, 2019 | by Kean Graham

AdSense’s Support for SSL-Compatible Ad Tags

Until recently, Google AdSense and DoubleClick Ad Exchange ads couldn't run on HTTPS pages. This meant that sites that had valid reasons for using HTTPS…

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Ad Exchange Ad Optimization
Last updated: July 24, 2019 | by Kean Graham

Ad Exchange’s Unified Language Settings

Google offers many different products and services, and since it has many international customers, these products and services support many languages. However, individual Google products…

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Ad Blocking
Last updated: July 19, 2019 | by Kean Graham

The Cost of Ad Blockers

As Forbes reported in August 2013, the use of ad blockers is on the rise. An ever-increasing number of site visitors are using ad blockers…

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AdSense Ad Optimization
Last updated: January 18, 2023 | by Kean Graham

Tips for Getting Approved to AdSense

To get approved for AdSense (and DoubleClick Ad Exchange), your site needs to meet some basic criteria. If you're finding that your site is getting…

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frequency_caps
Ad Optimization
Last updated: September 24, 2019 | by Kean Graham

Use Frequency Caps to Avoid Diminishing Returns

Individual ads are much less valuable when displayed to a site's visitor for the second, third, or even greater time. This makes sense, of course;…

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Ad Exchange Ad Optimization
Last updated: July 18, 2019 | by Kean Graham

Why Ad Exchange Ads are Better

Google AdSense is good enough for a lot of publishers who simply want to run ads and monetize their websites. Google's AdSense bidding system will…

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