Smartphones are everywhere nowadays. People have become so dependent upon technology that even looking for a recipe for a daily meal, ordering a pizza, or…
There’s a predicted rise from 61.1% to 69.4% globally in terms of mobile phone penetration between 2013 and 2017 according to a recent eMarketer report.…
As we have mentioned in our previous articles, user behavior translates to more revenue. The more appealing a website’s ads are, the more likely it…
Google Adsense has released new ad sizes: 970 x 250 Billboard and the 300 x 1050 Portrait. These are in response to outstanding results of…
Native advertising allows brands to advertise their content within the publisher’s site in a non-intrusive way. When clicked, it directs to another page within the…
“Nobody reads advertising, People read what they want to read, and sometimes it’s an ad.” - Howard Luck Gossage, Advertising Pioneer, 1969 Some of us…
Many publishers struggle to balance user base engagement with ad monetization. Accomplishing both at once requires finding a happy medium. All the while publishers need to toe the…
Google now offers (in beta) responsive ad units for their AdSense publishers. This is especially helpful for those monetizing their mobile ad inventory. Responsive ads…
[caption id="attachment_8269" align="alignright" width="450"] image credit: allenhatton.com[/caption] When you are first getting set up with Google AdSense or Ad Exchange, Google ad reps can be…