Top 10 Best Ad Networks of 2015 for Publishers

Top 10 Best Ad Networks of 2015 for Publishers

There are countless ad networks and sifting through them all to find the top ad networks for publishers is difficult. Direct selling to advertisers requires a high amount of resources, resources most publishers don’t have.  So, most publishers opt to partner with ad networks to fill ad inventory to monetize their sites. Here are our Top 10 ad network picks for 2015:

1) Doubleclick Ad Exchange

The premium version of AdSense that has deep integrations with every ad network, agency, DSP, and millions of advertisers, plus exclusive access to big brand advertisers. It is fully integrated with Google’s ad server, Doubleclick for Publishers where it can be setup via dynamic allocation to ensure highest price for every impression.

Other advantages when using Doubleclick Ad Exchange:

  • Extensive category blocking
  • Powerful malware and spam blocking
  • Multiple transparency control
  • Forecast revenue
  • Google Publisher Toolbar – a Chrome extension that allows publishers to block ads and get instant reports without leaving one’s website, specifically designed for Google AdX publishers.
  • Payment Terms: NET 30
  • Payment threshold: $100
  • Offer type: CPM, CPC
  • Publisher requirements: At least 30 million monthly impressions, compliance to Google ToS

Related Read:Why You Should Switch from Adsense to Ad Exchange

2) Tribal Fusion

One of the biggest ad networks in the industry that pays premium rates for every ad impression. We must emphasize though that this is not for small publishers, beginners, hobbyists as they require a large volume of traffic to be approved.

  • Payment Terms: NET 45
  • Payment threshold: $50
  • Offer type: CPM, CPE
  • Publisher requirements: At least 500,000 unique visitors/month, professional web design, active user base, regularly updated & highly targeted content, privacy policy

3) OpenX

Committed to providing buyers and sellers with a safe, transparent, and fair marketplace, OpenX has its own set of standards before you can be approved. The representatives are responsive and easy to work with. The interface is intuitive which allows publishers to setup CPM floors with passbacks, and create as many ad units as necessary. As per their terms of service,  no more than 3-4 ads are appropriate. The fill rate is not always satisfactory, so ensure passbacks are in place prior to ad serving and adjust CPM floors accordingly. OpenX is also best used as 1st or 2nd point in the passback chain.

  • Payment Terms: NET 90
  • Payment threshold: $100
  • Offer type: CPM
  • Publisher requirements: Sites must contain substantive, original content and demonstrate signs of user engagement; Ads must appear within standard web pages or mobile apps. Ads may not appear in other downloadable applications or within pop-ups, pop-unders, or emails; The publisher must either own all sites OR have a direct relationship with the owner of all sites on which they place ads

Related Read: Important Changes to OpenX’s Ad Exchange Policy

4) Sharethrough

Sharethrough takes advertising to a whole new level by displaying articles, videos, photos on a native ad platform. The ad units are designed in a way that it adapts to the look and feel of the website it is placed on. On mobile, it mimics the Facebook mobile News Feed for some of the native ads. Their ad platform crawls the website source code to determine style, font, color, lightboxes, etc. Sharethrough takes pride in claiming that their ads are highly effective because it works in a ‘scroll-centric’ environment and is optimized for smaller screens. Sharethrough gets high engagement from users due to their integrated creative content. This is how they generate great performance for publishers.

Trafficking is also easy — you can create custom sized DFP ad units that only run Sharethrough or you can create additional flex sizes on your in-content ad placements. It’s best to implement within the 728×90 placements that would have room for additional ad height.

Related Read: DFP Cheat Sheets for Beginners

sharethrough

Sharethrough mobile

  • Rate: $3 CPM (US, UK, AUS, CA)
  • Payment Terms: NET 30
  • Offer type: Visible CPM (50% of the ad needs to be visibly above the fold to the user)
  • Publisher requirements: The representative will ask for your traffic profile and will determine fit.

5) Komoona

Komoona is one of the top performing ad networks with and has a decent fill rate. They work best on Tier 1 geos but may also fill requests from the rest of the world. The interface offers self-service options such as setting up CPM floors, implementing passbacks, updating payment information. Ad tags however, are provided by the account manager. In short, if you need more tags, you will have to request it every time. Komoona is known to perform well on shopping and news verticals and requires a week or more to fully optimize. It is important that publishers give it enough time and decent amount of traffic to maximize its potential. Komoona also makes a good option to be part of the passback chain.

  • Payment Terms: NET 60
  • Payment threshold: payments of under $1,500 will be made via PayPal, payment of over $1,500 will be made via bank wire
  • Offer type: CPM
  • Publisher requirements: Traffic requirements not specified

Related Read: Ad Network Review: Komoona

6) Google AdSense

For small publishers, Google AdSense offers the best ad performance for international traffic at close to 100% fill. A lot of publishers may have shared their own horror stories from using AdSense but continued service from this stringent ad network is contingent upon compliance to their terms and conditions. Be very meticulous about following Google terms and conditions. If followed properly, publishers can enjoy the benefits of a well performing ad network, but if violated, the punishments are some of the worst in the industry.

  • Payment Terms: NET 30
  • Payment threshold: $100
  • Offer type: CPM, CPC
  • Publisher requirements: No traffic requirement, Google TOS compliance

Related Read: A Year in Review: Adsense 2014

7) Sekindo

Sekindo monetizes 300×250 desktop ad units at 100% fill particularly on Tier 1 geos (US, UK, CA, AU) and CPMs are potentially good if given enough volume to optimize. The interface is very intuitive and offers granular reporting — in fact, even hourly reports are available. The account managers are very proactive and responsive. Every tag is geo targeted, which means there is a separate ad tag for every geo which is pretty easy to traffick via DFP.

sekindo

  • Payment Terms: NET 30
  • Payment threshold: $50
  • Offer type: CPM, CPC
  • Publisher requirements: Traffic requirements not specified. Every site will undergo approval by a representative.

8) Yellow Hammer

Yellow Hammer is a 100% fill ad network that uses Appnexus reporting interface and offers a wide variety of campaign types. Aside from their own campaigns and advertisers, they introduce demand from Google Ad Exchange which results in increased performance. The representative will only ask you to fill out a registration form to get started and sign an insertion order. Publishers can reach out to Yellow Hammer’s Ad Quality Engineer with any blacklists, restrictions or guidelines you have for your site and he will implement them. You can request as many ad tags as necessary, segmented according to your reporting needs, and they respond without delay.

  • Payment Terms: NET 60
  • Payment threshold: Not specified
  • Offer type: CPM
  • Publisher requirements: No specific traffic requirement but every site undergoes an approval process.

9) PixFuture

PixFuture runs successful campaigns in 25 languages worldwide. Their RTB based platform technology allows analysis of individual site activity and serve the most relevant campaigns. CPMs are very good but keep an eye on the fill rate. Their interface allows publishers to  set up passbacks.

  • Payment Terms: NET 30
  • Payment threshold: $50 USD for PayPal payments, $100USD for Webmoney payments and $500USD Wire transfers
  • Offer type: CPM
  • Publisher requirements: No specific traffic requirement

10) Trion

Trion believes that small screens demand a new approach to capturing the user’s eye. Their edge is serving direct campaigns on anchor/adhesive units for both mobile and tablet, although they also have banners, interstitials and preroll units. You will have a dedicated Account Manager who will ping you whenever there’s a new revenue opportunity available. They are known to perform really well particularly in the US. You may also negotiate for flat CPM deals.

Trion’s test page (view on a mobile device): http://goo.gl/6yhoYB

  • Payment Terms: NET 60
  • Payment threshold: Not specified
  • Offer type: CPM
  • Publisher requirements: No specific traffic requirement

Conclusion

MonetizeMore helps premium publishers earn 25%-100% more from their ad inventory by partnering with best-performing ad networks. If you want to find out our unique ad optimization strategy for your vertical, contact us today.

You can also become a Premium Publisher here.


Related Reads:

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Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like Adsense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

19 Comments

  1. Excellent selection! I have been giving Adtall Advertising Network (adtall.com) a trial and am indeed satisfied with it. Would you put a review about upcoming ad network with promising future.

    BTW: How does one register for Google Doubleclick Ad Exchange? Thanks.

    Reply
  2. Great to see this content, I personally running AdSense and media.net on my learning website but AdSense paying us much better than media.net. Now I will move on BSA but have not much knowledge about BSA publisher requirements, can you please mention some tips concern with BSA fast approval. Thank you!

    Reply
  3. Nice job. For 5 or 6 networks you listed here i had no idea that they are online. The truth is that this niche is evolving fast and with so many networks online right now(ad networks, affiliate networks, exchanges, RTBs) is hard to keep track on the development of all those companies. A few years ago were only a few big players on the market. Now we are talking hundreds. That’s why an article like this is always welcomed.

    Reply
  4. You may try to use our network WEB-SET Ads. We support the standard formats 728×90 – 160×600 and we can create a customized format for premium customers.
    The website must have a min of 30’000 visitors per month in USA or EU. The monetization is based on CPM, depending on the quality of the traffic and website.

    Reply
  5. the best of the best is google adsense. very safety

    Reply
  6. Yes,it is best.beside thi9s i’m using Adotize ad network ads. seeing good result with them

    Reply
  7. Thank you very much!

    Reply
  8. thanks for sharing popular ad network

    Reply
  9. This is a solid list. I think I’ve worked with over half of these networks. A couple others that generate good CPM’s is Envero Media which provide sponsored content at the bottom of articles and provide games widgets which monetise high CPM video ads.

    Reply
  10. Are you considering the fact that some network may not pay if you sign up for ‘shared’ account and any one of the partner is having fraudulent traffic. This is happening on Google Ad Exchange. Be aware, lost a lot of $$$ this way.

    P.S. Very curious if MM will filter this comment to keep their ‘to keep their stand unbiased and results-based’

    Reply
    • Hi Patrice,

      Thanks for your comments. Other ad networks are much lower risk and they actually work with publishers to resolve the issues rather than revoking revenues and going silent. To ensure safer traffic, MonetizeMore works with fraud traffic suppression providers.

      Reply
  11. Quiet an interesting list of ad networks. Thanks for sharing.

    Reply
  12. I have traffic around 6000-10000 visitors with my blog.please suggest me ad networks which will be helpful to me.
    i am using chitika right now but my profit is not increasing because my blog not getting 1000 impression per day.

    Reply
  13. Interesting choices of ad networks 🙂

    Reply
  14. there is more, but fair enough

    Reply
  15. Great list. I love the fact that you took your time to explain them one after the other. But new and high performing Ads in Nigeria are already in the industry and they’re doing well.

    Thanks all the same.

    Reply
  16. Thanks for this great information. Can you please tell me which network is best for the mobile traffic.

    Reply

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