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header bidding dynamic allocation for all
Header Bidding
Last updated: June 1, 2026 | by Pierre Kazanowski

Header Bidding: Dynamic Allocation for All!

Google is responsible for one of the most important innovations in the ad tech industry: dynamic allocation. Dynamic allocation enables the allocation of each ad…

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Go Mobile Responsive Mobile Ads
Free Course Mobile Ad Optimization
Last updated: June 1, 2026 | by Pierre Kazanowski

Lesson 1: Go Mobile-Responsive

Going mobile-responsive is almost a regular expectation from websites these days. If your site is not mobile-responsive, you are already certain of losing around 21%…

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Google AMP Project Launch
Ad Industry News
Last updated: June 1, 2026 | by Pierre Kazanowski

Google AMP Project Launch: What’s in it for Publishers?

Starting February 24, Google Accelerated Mobile Pages (AMP), an open platform project, will be rolled out in Google Search mobile results. Google AMP was created…

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Publisher Survey - Best Header Bidding Partners
Header Bidding
Last updated: June 1, 2026 | by Pierre Kazanowski

Who are the Best Header Bid Partners? A Publisher Survey

Header bidding has been a buzzword for the longest time and is seen as an established revolution to change the face of programmatic selling. In…

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Headerbid Expert Chrome Tool
Header Bidding
Last updated: June 1, 2026 | by Pierre Kazanowski

How to Use the Headerbid Expert Chrome Tool

The Headerbid Expert tool allows publishers to understand how the web page’s header bidding partners perform. It provides details of the following: What's the latency…

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Should we love the ad blockers
Ad Blocking
Last updated: June 1, 2026 | by Pierre Kazanowski

Should We Love Ad Blockers?

In the spirit of spreading love and not hate this month, we’ve decided to cover a particular phenomenon that tends to dishearten our publishers: ad…

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Doubleclick First Look
DoubleClick For Publishers / Google Ad Manager Policy, News & Updates
Last updated: June 1, 2026 | by Pierre Kazanowski

Doubleclick’s First Look: What’s in it for Publishers?

There has been so much hubub about header bidding and The Big G is feeling the noise. DFP First Look which is currently on beta…

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5 Reasons why Header Bidding is Better than Google
Header Bidding
Last updated: June 1, 2026 | by Pierre Kazanowski

5 Reasons why Header Bidding is Better than Google

One of the recent developments which rocked the digital advertising technology industry is header bidding. More and more people are now turning to this solution…

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google dfp responsive ads - doubleclick tag example
DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: June 1, 2026 | by Pierre Kazanowski

How To Make Responsive DFP Ad Units

So you have a responsive theme and now you want to move to Google Ad Manager (GAM) from AdSense. The first thing you see is…

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