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Mobile Ad Optimization
mobile redirect troubleshoot
Ad Optimization
Last updated: November 24, 2020

How to Troubleshoot Mobile App Redirects

Scammers have become very smart at hiding their identities, making it difficult for publishers to track them down. As a publisher, the last thing you'd…

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New Accelerated Mobile Pages (AMP) Format Released In Google: Stories
Ad Industry News
Last updated: August 29, 2019

New Accelerated Mobile Pages (AMP) Format Released In Google: Stories

Recently Google announced the release of a creative format for AMP (Accelerated Mobile Pages) called "Stories." This format focuses on creative storytelling and can even…

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Facebook News Feed Update: Less Traffic For Publishers
Ad Industry News
Last updated: July 12, 2019

Facebook News Feed Update: Meaningful Interactions & Less Traffic For Publishers

Recently Facebook updated their content policy for the news feed which resulted in many publisher's worst fear coming true. Page content has been demoted, and…

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Mobile Traffic: Google AMP, Facebook Instant Articles Or Traditional
Mobile Ad Optimization
Last updated: January 18, 2023

FAQ: Should We Use Traditional Mobile, Google AMP, or Facebook Instant Articles for our Mobile Traffic?

There's a common misnomer in determining which technology platform to use to serve your mobile traffic. It's not an either-or proposition. You can run both…

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Mobile Redirects: Top 3 Ways To Determine the Culprit
Mobile Ad Optimization
Last updated: July 6, 2022

Mobile Redirects: Top 3 Ways To Determine the Culprit

Redirect ads are costly and remain to be one of the biggest issues publishers face. They can hurt viewability, user experience, engagement, CPMs, and ultimately…

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A Publisher’s Guide To Google Accelerated Mobile Pages (AMP) & Header Bidding
Header Bidding
Last updated: August 19, 2022

A Publisher’s Guide To Google Accelerated Mobile Pages (AMP) & Header Bidding

Internet usage is shifting to mobile-first where page loading speed is critical. You need a fast website to engage users, and if your site is…

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adsense-mobile-calculator
AdSense Ad Optimization
Last updated: September 24, 2019

How to Use Adsense Mobile Revenue Calculator to Increase Ad Revenues

This is a mobile-first world. People want information at their fingertips in an instant. That is why mobile has become a major driver of ad…

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Ad Industry News
Last updated: August 30, 2019

Google Now Penalizing Mobile Websites With Popup Ads

Popup ads. Everyone’s been annoyed and even frustrated by one at some point in their lives. It can really be offputting to be interrupted by…

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Go Mobile Responsive Mobile Ads
Free Course Mobile Ad Optimization
Last updated: September 6, 2019

Lesson 1: Go Mobile-Responsive

Going mobile-responsive is almost a regular expectation from websites these days. If your site is not mobile-responsive, you are already certain of losing around 21%…

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