Last updated: January 6, 2025 | by Aleesha Jacob

Best Demand Side Platforms (DSPs) Right Now

Demand Side Platforms (DSP) are innovative technologies that have revolutionized the digital advertising ecosystem, enabling advertisers to purchase ad impressions from publishers seamlessly through a…

AdTech Industry Definitions

Last updated: March 11, 2025

Sticky Ads: #12GiftsForPublishers by MonetizeMore

Happy Holidays! Because you’ve been nice (not naughty), MonetizeMore is giving our blog subscribers 12 days of Ad Optimization tactics to maximize your holiday season…

Blog

Last updated: April 17, 2024

RPM vs CPM

When comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a…

AdTech Industry Definitions

Last updated: April 10, 2024

What are Private Marketplaces? Lift CPMs & Advertiser Relations with PMPs

What’s a PMP Deal and where does it fit in? Private Marketplaces or PMPs are the latest way for publishers to sell ad space on…

AdTech Industry Definitions

Last updated: March 5, 2024

What is a Leaderboard ad? How does it bring more revenue?

A leaderboard ad is one of the most popular and best-performing ad units available to publishers. It's a rectangular ad unit measuring 728 pixels wide…

AdTech Industry Definitions

Last updated: February 14, 2025

3X Your Revenue: The Programmatic Advertising Guide Everyone’s Talking About

There's no denying that programmatic advertising is here to stay despite AI. Programmatic advertising is projected to grow even faster than before, with spending estimated…

adtech for dummies industry terms defined

AdTech Industry Definitions

October 11, 2023

AdTech for Dummies 80+ Industry Terms Defined

The world of AdTech and ad optimization contains multiple categories, subcategories, terms, formulas and more. Here in this post, we want to help save you…

AdTech Industry Definitions

Last updated: September 28, 2023

What is programmatic guaranteed?

In the transformative sphere of digital advertising, Programmatic Guaranteed stands as a beacon of efficiency and precision, allowing publishers and advertisers to elevate their advertising…