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Ad Exchange Ad Optimization
April 9, 2024

I Only Run Ad Exchange. Do I Need Unified Pricing Rules?

There could be many reasons behind the use of Unified Pricing Rules (UPR). Some publishers use it to exclude cheap paying ads which are usually…

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what-is-id-bridging
Ad Optimization
April 8, 2024

ID Bridging: Finding Common Ground in a Privacy-First Future

The clock is ticking on third-party cookies. With users demanding more privacy, programmatic advertising is undergoing a seismic shift. Publishers like you are scrambling to…

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Ad Optimization
Last updated: April 10, 2024

Google AdMob: How to make more money with it?

Monetizing apps is a way to capitalize on your creative ideas and get a financial return on your investment for building an App. To achieve…

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what-are-chaser-ads
Ad Optimization
Last updated: April 2, 2024

Chaser Ads Explained: Double Your Earnings (Almost)

Picture this: You've got a prime piece of ad real estate on your site – a spot that could fit either a larger 300x600 ad…

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Stop Invalid Traffic forever with Traffic Cop's latest updates
Ad Industry News
Last updated: April 4, 2024

Stop Invalid Traffic forever with Traffic Cop’s latest updates

As a publisher, you're always looking for new and improved ways to make more money while combating issues like invalid traffic & AdSense bans. We…

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Search Engine Optimization (SEO)
March 5, 2024

Facing a Drop in Core Web Vitals? Fix this with our checklist

https://youtu.be/UUt2D-Mf2lU?si=DdXL1PaVCQBY1dS7 In this article, we’re going to break down Core Web Vitals, its effects on your SEO, and its impact on your monetization strategy. According…

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Ad Blocking
February 28, 2024

Ad Blocker Monetization: How publishers can still make money

Let's face it, intrusive ads drove users to install ad blockers. To win them back, understanding ad blocker monetization means respecting their choices. Adblock monetization is no longer…

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Ad Optimization
Last updated: May 1, 2025

8 Highest-Paying Ad Networks in India

Are you looking for the best ad networks in India? In this guide, we’ll show you some of the best ad networks to work with…

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best-ad-metrics-website-optimization
Ad Optimization
February 14, 2024

What Is the Best Metric to Measure Ad Performance?

A critical aspect of website and ad revenue optimization is the knowledge of how to measure ad performance on your website.  No one understands the…

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