Are you a publisher struggling to navigate the complex world of Google AdSense? Have you been rejected by AdSense and don’t know why? You’re not alone. AdSense rejection can be a frustrating and mysterious experience, but it doesn’t have to be the end of your monetization journey.
While our recent post discusses the Top AdSense Ad Violations, this compact guide will demystify the AdSense rejection process, explore common reasons for rejection, and provide actionable tips and strategies for overcoming rejection and maximizing your ad revenue.
AdSense rejection can be a frustrating experience, but don’t worry—we’re here to explain it in simple terms. AdSense rejection occurs when Google AdSense decides not to approve your website or app to display ads. This means you won’t be able to monetize your content through AdSense.
Google AdSense has strict policies to ensure a safe and respectful user experience. Rejection can occur due to various reasons, such as:
Rejections often occur due to multiple issues at once. AdSense usually provides clues to the core reason for rejection in its email. Re-apply after thoroughly tackling these issues.
Let’s talk about the typical reasons for AdSense rejections, with examples:
1. Invalid Traffic: AdSense is looking for genuine human interaction. Traffic generated by bots, click farms, or incentivized clicks isn’t allowed.
Examples:
Fight Invalid Traffic with the award-winning Traffic Cop dashboard by getting started here!
2. Policy Violations: AdSense adheres to strict content and placement guidelines. Websites must comply to participate in the program.
Examples:
3. Low-Quality Content: Content needs to offer value and demonstrate originality. Thin, scraped, or heavily rewritten content doesn’t meet the mark.
Examples:
4. Insufficient Content: AdSense looks for sites with a robust library. A few posts or pages aren’t enough to demonstrate a consistent content strategy.
Examples:
5. Poor User Experience: Your website should be easy to navigate and functional and avoid disruptive elements that harm the experience for visitors.
Examples:
Remember, AdSense rejection is not the end of the world. It’s an opportunity to refine your content and strategy, and we’re here to help you every step of the way!
If your application is rejected, you won’t be able to display AdSense ads on your website or app, earn revenue from AdSense, or access AdSense features and tools
This can be a significant setback, especially if you rely on AdSense as a primary source of income. Don’t worry, there’s hope! If you’re rejected, you can:
Content does not only focus on keeping your website family-safe by staying away from prohibited content such as adult and/or mature content as well as political sites and blogs and those that encourage extreme beliefs that lead them to commit hate speech attacking personalities, groups, religion, and institutions.
We also greatly suggest looking into the checklist below to make sure you comply with Google’s content guidelines.
Any original content on the web is protected by copyright law. Google complies with the Digital Millennium Copyright Act (DMCA). For the most part, as publishers, you are not allowed to offer mainstream entertainment such as television shows, movies, and popular music on your site. The bottom line is that Google will not run AdSense ads together with copyrighted material that violates copyright laws.
On the other hand, once the content enters the public domain and is factual material, publishers will be allowed to run Google ads alongside them. Here are the program policies if you would like to go into detail. You may report any infringements by using this form or by clicking on the AdChoices icon.
Moreover, be very careful about putting a trademark and/or logo of another brand or product on your site. Be very aware that you cannot mimic the original brand features in an attempt to look genuine. Your site will be branded under the violation of the counterfeit good.
Related Read: Avoid Google AdSense “Copyrighted Content” Rejections
In this section, Google is more likely keen on how publishers do their ad placements. While publishers have their own idea of how they’d like their website to appear and where ads would show up, Google, of course, has its own standards that website owners need to comply with.
We are sure that they are looking and that they can track each website’s layout whether you are still applying for them or you are already with AdSense/Ad Exchange. They can monitor it one way or another, maybe not soon but later.
AdSense also has strict guidelines on invalid activity. Whether it be invalid clicks, automated bot traffic, or any manipulation of how ads are served, these are all subject to your site rejection. They have listed common reasons for ad automation violations and are clear about what is considered invalid activity.
Thoroughly analyze the reasons given for rejection in AdSense’s email. They will outline the core areas to address. If any aspect is unclear, use the AdSense Help Center resources or forums to get specific answers.
Don’t immediately resubmit. Take the time needed to transform your website’s quality or fix technical issues truly.
Go above and beyond addressing the rejection points. This shows your commitment to providing a valuable AdSense partner site. Also, consider including a brief summary of the changes you made when you resubmit the application.
Appeals may be denied. Focus on creating a truly excellent site, even if it means relying on other monetization methods first. Don’t waste appeals on half-hearted fixes. Each well-structured appeal increases your odds of success.
Some networks excel in specific verticals (gaming, lifestyle, etc.). Find ones that fit your content well. Many have minimums. Be realistic about where your website fits on the spectrum. Don’t forget to research each network’s reputation for timely payments and the quality of ads they offer.
Several reputable ad networks exist, each with unique strengths and approval processes:
While ad networks are often the first step, diversify your revenue streams where possible:
Don’t Give Up on AdSense. Fix the issues that caused the rejection, and try again once your site is significantly improved.
Start with one or two alternatives alongside improving your site for that eventual AdSense approval.
Related Reads:
With over seven years at the forefront of programmatic advertising, Aleesha is a renowned Ad-Tech expert, blending innovative strategies with cutting-edge technology. Her insights have reshaped programmatic advertising, leading to groundbreaking campaigns and 10X ROI increases for publishers and global brands. She believes in setting new standards in dynamic ad targeting and optimization.
10X your ad revenue with our award-winning solutions.