As publishers, it is imperative to know exactly which of our ad inventory is the best performing or which one has the most number of…
Ad Exchange is known to have the best fill rate among all ad networks. However, in the bidding process, Ad Exchange may sometimes be unable…
Dynamic allocation is one of the biggest reasons why some of the most optimized publishers use DFP. Dynamic allocation is the connection between DFP and…
You closed the deal with an ad network for a flat CPM at 100% fill. You’ve implemented the tags on your ad server and earned…
There's one big mistake designers make when creating online ads, and it may surprise you. No, it isn't a technical matter like over-saturating their pictures,…
Yesterday, we wrote about the importance of A/B testing your ads. A/B testing your ads is one of the single best things you can do…
Ever been at a loss as to how you should price your CPMs on your websites? It can sometimes feel like a bit of a…
Individual ads are much less valuable when displayed to a site's visitor for the second, third, or even greater time. This makes sense, of course;…
We all know that the ad publishing business is in constant flux; traffic can be radically different from one day to the next depending on…
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