Advertisers want to be assured that when they pay for a video ad, the viewers would actually see the advertisement. There are a lot of…
Knowing the best ad placements on your site is solely your responsibility. But knowing your site visitors well can also help you determine where is…
News Flash! Google is now converting the ads in flash to HTML5! You ask what is HTML5 and how can this benefit you? Read in…
Publishers are aware that in order to increase website revenue from ads (or from any other monetization channel, actually) - the 2 important levers to…
Google has launched its latest feature to give more power to the users in terms of control over the ads that are shown to them.…
As a publisher, you know that ad revenue depends on two things: website traffic; and ad optimization. Today we will discuss not just how to…
The more you know, the more you know that you didn’t know. Google’s Publisher University gave us this exact feeling while going through every module.…
Many ad networks are now shifting to pay for ‘viewable’ instead of ‘served’ impressions. Not all impressions counted as ‘served’ are actually seen by users.…
2014 has been a big year for all the digital ad players - advertisers, ad agencies, ad networks, and the publishers. We've seen several ad…
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