Google Now Converts Flash Ads into HTML5 on Mobile

Ad Optimization
Last updated: August 30, 2019 | by Kean Graham

This post was most recently updated on August 30th, 2019

News Flash! Google is now converting the ads in flash to HTML5! You ask what is HTML5 and how can this benefit you? Read in to find out.

This news just came in this fall and everyone went head over heels over this. Before, ads in flash are not viewable in other platforms especially if your device does not have any flash players, best example? Your mobile devices! Have you noticed when you open a website but there’s a part of the page where you can’t see any ads on it because your mobile device does not support flash? Having this error on your page is surely a turn-off to users:

Google Now Converts Flash Ads into HTML5 on Mobile MonitizeMore

Now, Google has made it even better and easier for advertisers and publishers alike by having all the flash ads automatically converted to HTML5. Their aim is to make sure that everything must be mobile-friendly both for advertisers and publishers and of course – to users.

HTML5 is a technology that is used in structuring the content of your website. So basically, your content and ads are all made up from HTML5 so people using different devices can view your site. Let’s try imagining the virtual world without it. For sure your site will only be limited to desktop only.

What’s in it for publishers?

Now that this news is being spread out to everyone, you may ask what’s in store for you as a publisher? Well, running the ads on HTML5 can drastically affect your mobile revenue. You can now present a better website to your readers on mobile. High-value content plus a great design and related ads showing perfectly well on all devices is an instant winner. Your readers can definitely enjoy visiting your pages and this can increase ad engagement.

All you have to do now is to ensure that your flash-based ads will be converted successfully without any problem. To make sure that the transfer will run smoothly, here are simple steps you can do:

  1. Test your ads using the Google Swiffy tool
  2. It has 2 options, you can choose which one is easier for you.
  3. Once the ad is completely converted to HTML5 without any issues, then you are all set and good to go. You can then start implementing it on your Adwords campaigns. So simple isn’t it?

Google has been trying to make thing easy and simple for all of us. They also announced a lot of new innovations on their end aside from converting ads from Flash to HTML5.

Related Read: Publishers with Mobile-Friendly Sites are Favored in Google Search Results


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