How “Mute this Ad” Can Benefit Publishers

Google has launched its latest feature to give more power to the users in terms of control over the ads that are shown to them. This new feature is called “Mute this ad” a small [x] that appears in the corner of some display ads on the Google Display Network.

This new feature benefits not just the users but the entire ecosystem as a whole which includes publishers and advertisers alike.

A signal is sent to the system when the user tends to press the  [x] on the ads shown. Then that signal will inform the system that the user is not interested in certain ads. In return, advertisers will no longer pay to show ads to users who aren’t interested.

Below is the step by step walk-through on how to “Mute this ad”

mute this ad google
What’s in it for Publishers?

Thus, this system provides more targeted ads on publisher sites. It is expected to yield a much higher CTR and ad revenue!

Find out how you can better optimize your Adsense ads. Contact our team today.

You can also sign-up for FREE to Ad Exchange or become a Premium Publisher.


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Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like AdSense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

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