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Ad Exchange Ad Optimization
Last updated: August 21, 2019

How to Customize Ad Exchange Reports with System Queries

System Queries menu contains the canned reports in Google Ad Exchange. Pre-defined reports are fully customizable to meet your needs. You have the option to…

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Ad Exchange Ad Optimization
Last updated: September 5, 2019

How to Use the Ad Exchange Query Tool

Each ad network has its own way of presenting their reports and as for the biggest player in this industry, Ad exchange has its own…

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Ad Exchange Ad Optimization
Last updated: August 21, 2019

How to Define a Query with the Ad Exchange Query Tool

If you were able to read the previous article, you would know that ‘queries’ are vital parts that make up a report (eg.dimensions, metrics, dates,…

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Ad Exchange Ad Optimization
Last updated: September 26, 2019

What is the New Ad Exchange Query Tool?

Who doesn't love the Performance Reports in Ad Exchange? I think it does provide all information that I need at a glance but Google has…

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Ad Exchange Ad Optimization
Last updated: September 10, 2021

How Embarrassing! The Problem of Inappropriate Ads

We've all been in the awkward position of having to deal with inappropriate ads that display on our website. This is especially true if your…

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Ad Exchange Ad Optimization
Last updated: August 23, 2019

FastSense: A Wordpress Plugin to Increase Your Click-Through Rate

Maximizing your click-through rate is one of the best ways to increase your ad revenue. You could have healthy CPCs, but if no one's clicking…

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Ad Exchange Ad Optimization
Last updated: August 2, 2019

Apply Ad Exchange’s Recommended Minimum CPM

We strongly suggest that you apply the recommended minimum CPM when setting the rules for your ad units. Why? Because Google, more than anyone else,…

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Ad Exchange Ad Optimization
Last updated: July 24, 2019

Ad Exchange’s Unified Language Settings

Google offers many different products and services, and since it has many international customers, these products and services support many languages. However, individual Google products…

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Ad Exchange Ad Optimization
Last updated: July 18, 2019

Why Ad Exchange Ads are Better

Google AdSense is good enough for a lot of publishers who simply want to run ads and monetize their websites. Google's AdSense bidding system will…

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