EPMV might be a metric you haven’t heard about before. It makes sense, with so many metrics to keep track of in the world of…
There are situations when an ad network would require a test page before they can begin buying your traffic or maybe you’re just skeptical about…
In the world of Programmatic Advertising, Domain Spoofing remains one of the biggest threats to publishers and have resulted in billions of dollars in lost…
A Chinese mobile app developer with over 90 million downloads from the Google Play store have been committing ad fraud and abusing user permissions through…
Recently, Nordic publisher Schibsted came out in support of Spotify's stance against Apple's abusive dominance in the market. Find out why Schibsted is against Apple…
The Ad Tech landscape as a three-headed behemoth, the importance of the human element in advertising, and header bidding adoption. The third installment of the…
In a recent interview Mark Zuckerberg, CEO of Facebook talked about how Facebook is in the process of adding a news tab to the social…
In this age of digitalization, SEO pays the bills for most companies. Operating online takes deliberate SEO efforts to create a better environment that would…
Sizmek recently shocked the ad tech industry when they filed for bankruptcy. The company had problems finding new investors, becoming profitable and consolidating subsidiaries. Find…
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